Marketing Operations Manager
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AI Summary
At Adapty, we make it easy for mobile apps to manage in-app purchases and paywalls. We power 20K+ apps, process $2B+ in subscriptions every year, and have been growing fast for the last four years. Our mission is simple: make apps rich.
We are a team of 210+ passionate, product-driven people who love solving big challenges. Backed by top investors like 500 Startups and Surface Ventures, we are building one of mobile's fastest-growing SaaS companies and aiming for number one worldwide.
Why this role matters
Marketing is moving fast and has outgrown its operating system: planning and delivery live in too many heads, HubSpot is messy, the Sales handoff is inconsistent, and analytics aren't fully trusted. You're the operator who turns that into a system — making marketing predictable, fast and measurable, and giving leadership their time back.
What you'll do
Own marketing planning, capacity and goal tracking — a single source of truth that flags drift early.
Drive campaigns idea → done across branches via a repeatable process.
Clean up marketing-side HubSpot so the team self-serves campaigns and workflows.
Make the Sales lead handoff clear, consistent and dashboard-reported.
Make marketing analytics trusted in/out — reconciled numbers, agreed attribution.
Implement change across teams and make systems stick, even against resistance.
About you
2+ years in ops, project/program coordination, or being the person who kept things organized.
Highly self-organized — thinks in checklists/roadmaps, comfortable with complex Notion.
Proven at implementing change and overcoming resistance.
Proven at turning a complex, messy thing into a system.
B2B marketing experience (ops or IC): understands acquisition, funnels, MQL/SQL.
Nice to have
HubSpot familiarity.
Email marketing (the role could extend to owning it).
Marketing analytics (attribution models and their pitfalls).
What's in it for you
Strong product with industry-best metrics. Adapty is among the top 5 fastest-growing SaaS companies.
Exceptional compensation directly tied to your results.
Direct communication and ownership. No bureaucracy, no politics, just impact.
Flexible remote work. Join us from anywhere or work onsite in our Belgrade or London offices.
Professional support. Language learning, sports, health insurance, laptop coverage, and more.
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