Marketing Operations Manager
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AI Summary
The Marketing Operations Manager will build the operational foundation for campaigns by managing the marketing technology stack and project management workflows. They are responsible for data quality, attribution strategy, and the design of automated nurture programs to drive measurable growth.
Marketing Operations Manager
Department: Marketing
Employment Type: Full Time
Location: Remote - USA
Reporting To: Director of Revenue Operations
Compensation: $110,000 - $130,000 / year
Description
As Marketing Operations Manager, you will empower Tithely's marketing team to reach more churches with greater effectiveness by building the operational foundation behind every campaign. Your work will ensure our systems, data, and processes enable smarter decisions, seamless collaboration, and measurable growth, helping more churches discover technology that strengthens their ministry and advances their mission.
Primary Responsibilities of the Role
- Define and lead campaign planning and prioritization, ensuring initiatives are properly scoped, sequenced, resourced, and aligned with business goals.
- Own the project management systems, workflows, templates, intake processes, and task configuration that enable efficient campaign execution with clear accountability.
- Implement and manage the team's marketing project management platform (Asana, ClickUp, or equivalent), driving consistent adoption and execution.
- Report project status, timelines, risks, and success metrics to marketing leadership.
- Evaluate, implement, and optimize the marketing technology stack, ensuring systems are integrated, scalable, and widely adopted.
- Own the health and integration of HubSpot, GA4, Google Tag Manager, Pendo, Aircall, and related platforms, partnering with Data and Engineering on tools such as Fivetran and Snowflake.
- Lead technical campaign implementation, including tracking, pixels, UTMs, event tagging, QA, and engineering requirements.
- Maintain HubSpot data quality through workflows, governance, and AI-powered enrichment tools like Clay, continually improving segmentation, personalization, and ICP alignment.
- Ensure GDPR, CCPA, and marketing data governance standards are consistently maintained.
- Design, build, and optimize email automation, nurture programs, lifecycle transitions, re-engagement campaigns, and triggered communications.
- Own email performance reporting and continuously improve deliverability, engagement, segmentation, and conversion.
- Build and maintain audience segmentation while identifying customer journey improvements, automation gaps, and new campaign opportunities.
- Leverage AI to improve automation, personalization, audience targeting, and engagement insights.
- Own marketing attribution strategy, evolving the attribution model as data maturity grows.
- Ensure accurate attribution across paid, organic, email, direct, and offline channels while maintaining HubSpot as marketing's source of truth.
- Maintain reliable marketing data flowing into Snowflake and Tableau through consistent tagging, structure, and governance.
- Partner with Sales Ops to manage lead scoring and lifecycle stages that preserve attribution accuracy.
- Deliver weekly, monthly, and quarterly KPI reporting, and support annual planning, budgeting, and revenue forecasting with data-driven insights.
Qualifications
A Successful Candidate Will:
- Drive results and has a track record of exceeding goals successfully
- Manage Complexities by making sense of complex, high quantity, and sometimes contradictory information to effectively solve problems
- Collaborate by building partnerships and working with others to meet shared objectives
- Communicate effectively by developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences
- Optimize Work Processes by seeking ways to improve processes, from small tweaks to complete reengineering
- Plan and Align by anticipating and adjusting effective contingency plans
Required Technical Qualifications:
- 5 to 7 years of Marketing Operations or related experience within B2B SaaS.
- Hands-on experience implementing and managing a marketing project management platform such as Asana or ClickUp.
- Deep HubSpot administration experience, including lifecycle stages, lead scoring, segmentation, automation workflows, and integrations.
- Experience designing and managing marketing automation, including nurture programs, segmentation, and lifecycle workflows.
- Proficiency with GA4, Google Tag Manager, UTM governance, pixel QA, and event tracking, with the ability to define engineering requirements and validate implementation.
- Familiarity with attribution models and the judgment to apply the right approach based on business context, channel mix, and data maturity.
- Experience building dashboards and performance reporting in Tableau or a comparable BI platform.
- Strong cross-functional collaboration skills across Sales Ops, Data, Engineering, and Finance.
Preferred Technical Qualifications:
- Experience with Google Ads, Meta Ads, GA4, Google Tag Manager, HubSpot, Chili Piper, and Aircall.
- Experience using AI-powered marketing tools for data enrichment, personalization, campaign automation, and identifying new opportunities to improve speed, targeting, and performance.
- Experience supporting a PLG or hybrid PLG/sales-led motion.
- Background spanning both marketing and data operations.
Office Requirements:
- We are a fully distributed team (100% remote) with travel sometimes required 1-2 times per year.
- A stable work environment with designated workspace and access to high-speed internet.
- US-based and legally able to work full time in the US. Sponsorships are not available at this time.
- Tithely is currently able to employ in the following states: AL, AR, AZ, CA, CO, FL, GA, IA, ID, IL, IN, KS, KY, MA, MI, MN, MT, NC, NE, NJ, NV, NY, OH, OR, PA, SC, TN, TX, UT, VA, WA, WV
Additional Information
Health insurance, dental, vision for your family, 401K, paid time off, sick leave, parental leave, and more. We believe taking care of our team is important and want to be sure you have what you need.
Tithely is an Equal Opportunity Employer
Yourgiving, Inc. DBA Tithe.ly (herein, “the Company”) is an Equal Opportunity Employer that does not discriminate on the basis of actual or perceived race (including hairstyles), color, alienage or national origin, ancestry, citizenship status, sex, gender, gender identity, pregnancy, childbirth or related medical condition, religious creed, physical disability or handicap, mental disability or handicap, age, medical condition (cancer), marital status, veteran status, sexual orientation, genetic information, arrest record, or any other characteristic protected by federal, state or local law. Our management team is dedicated to this policy with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, employee activities and general treatment during employment.
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