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AI Summary
Lead a team of 4-5 marketers to drive demand generation and manage integrated marketing programs for the mid-market segment. Partner with Sales and Product teams to build a predictable pipeline engine and manage an annual budget of approximately $2M.
Marketing Manager (Test)
Department: Product
Employment Type: Part Time
Location: London
Description
We're looking for a Marketing Manager to own integrated marketing programs for our mid-market segment. You'll lead a team of 4–5 across demand generation, content, product marketing, and marketing operations, and you'll partner closely with Sales, Product, and RevOps to turn marketing into a predictable pipeline engine.
Key Responsibilities
- Lead and develop a team of 4–5 marketers; coach individual contributors and hire as the team grows
- Own quarterly and annual marketing plans, including pipeline targets and budget allocation (~$2M annually)
- Drive demand generation across paid, content, webinars, events, and ABM motions
- Partner with Product Marketing on positioning, messaging, and GTM for new releases (3–5 launches per year)
- Own marketing-sourced and marketing-influenced pipeline targets in partnership with Sales leadership
- Build the analytics and reporting cadence: campaign performance, funnel health, and ROI by program
- Manage agency partners (paid media, content, PR) and vendor relationships
- Present marketing performance to executive team and board
Skills, Knowledge and Expertise
- 7+ years of B2B marketing experience, ideally in SaaS
- 2+ years managing a team of marketers (direct reports)
- Strong demand-generation foundation: paid acquisition, ABM, webinars, email nurtures
- Experience with marketing automation (Marketo or HubSpot) and Salesforce
- Proven track record of hitting pipeline targets and partnering effectively with Sales
- Comfortable with marketing analytics (GA4, Looker, attribution tools like Bizible/6sense)
- Excellent written and verbal communication; comfortable presenting to executives
- Bachelor's degree
Nice to have
- Experience launching products in a category-defining or AI/ML space
- Background working with mid-market or enterprise sales motions
- Experience scaling marketing at companies between $20M–$100M ARR
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