Marketing Manager (International Athletics)

Crimson Education is the world’s leading college admissions consulting firm, with over 1,490 Ivy League offers and 2,410 to the US Top 15. We help ambitious students gain admission to the world’s top universities through expert-led guidance and proven, data-driven strategies. Crimson students are 7x more likely to get into the Ivy League than their peers. We were recently featured on the front page of the Wall Street Journal.

Crimson is the only college admissions consultancy that brings together:

• Former Ivy League and Top 20 admissions officers to rigorously review and refine applications

• Professors and PhD teaching fellows from leading universities to guide students through original, independent research — with pathways to selective peer-reviewed publication or conference presentation

• Past ISEF winners and judges who coach students to compete for state, national, and international science fair awards

• Capstone project mentors who help students design and scale leadership initiatives with real-world impact, measurable outcomes, and credible external validation

We’re backed by leading VC firms, including Tiger Global, Heal Partners, IceHouse Ventures, and Movac, and recently closed a USD $40M Series D funding round at a USD $640M valuation. We now operate across 21 markets worldwide, including the US, Canada, UK, Singapore, Japan, Hong Kong, Australia, and New Zealand.

The Role

Do you have a passion for sports, a strategic mind for marketing, and a heart for helping student-athletes reach their full potential? Crimson Athletics — a division of Crimson Education — is seeking a Marketing Manager to build out and lead our efforts in building the premier global brand in collegiate sports recruitment and athlete development.

Crimson Athletics helps student-athletes gain admission to top-tier colleges while competing at the highest levels of collegiate sports. Backed by Crimson Education, the global leader in college admissions, we are on a mission to expand opportunities for talented athletes by combining elite athletic development with personalised support and academic excellence.

You will work closely with our global marketing and athletic teams to promote impactful content, events, and partnerships in key markets — from webinars and in-person events to success stories and digital campaigns. If you're passionate about helping families access life-changing college opportunities through sports and enjoy strategic execution, this is the role for you!

What are the main responsibilities for this role?

• Lead Campaign Strategy (by sport & region): Leading the athletics marketing function, construct an effective quarterly marketing strategy and calendar. Build region- and sport-specific campaigns that speak to parents and athletes alike.

• Project Manage Across Teams: Drive cross-functional collaboration across content, design, web dev, partnerships, and sales. Bring marketing projects from idea to execution — on time and on brand.

• Build & Maintain Local Market Relationships: Collaborate with key stakeholders in AU/NZ, UK, Singapore, Japan, and China/SEA to tailor messaging and event strategy.

• Run Multi-Channel Campaigns: Oversee digital campaigns across paid, organic, and social (Meta, LinkedIn, SEM, etc.) and track results to continually refine.

• Own Content Creation: Develop persuasive, on-brand content — from ads and email campaigns to video reels, webinars, presentations, and blog posts.

• Promote Events & Webinars: Lead GTM strategy for showcases, webinars, and partnership events — including invites, registration pages, follow-ups, and post-event nurturing.

• Elevate Our Social Voice: Own our social presence with high-frequency, relevant, and inspiring content aligned to athlete mindset and family decision-making.

• Use Data to Drive Decisions: Set KPIs, track campaign performance, and continuously optimize funnel health and lead quality. 

What skills and experience are required?

• Have 3–5 years of experience in marketing, ideally in youth, sport, education, or performance spaces.

• Have deep familiarity with athletic culture and language — ideally as a former athlete, coach, or sports marketer.

• Are a high-energy executor who can take ownership and drive work across multiple stakeholders.

• Understand the psychology of parents and athletes navigating high-stakes choices.

• Thrive in a cross-functional, fast-paced environment with multiple competing priorities.

• Are confident in writing, presenting, and communicating across time zones and cultures.

• Bring a bias for action — you’d rather ship, test, and iterate than wait for perfect.

• Type A personality - highly organized and detail-oriented, with strong follow-through

• Bonus: Familiar with NCAA recruiting, admissions timelines, or tools like Salesforce, Marketo, HubSpot, or Google Analytics.

Why work for Crimson?

• Rapidly growing start up, with a flexible working environment where you will be empowered to structure how you work

• Limitless development and exposure - our internal promotions/role changes made up 33% of all recruitment last year

• $1000 individual training budget per year, we love to ‘Level Up’ (it’s one of our core values)!

• Psychologist on staff

• Insightful fireside chats and workshops to help support our high-performing and ambitious team

• Radical Candor is a feedback approach we live by

• We’re a global player with 28 markets (and growing) across the globe. Most roles have the option to work from one of our many offices or remotely!

If you're passionate about growing in a fast-paced, collaborative environment and want to work with cutting-edge technology, then we'd love to hear from you!

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