Marketing Manager DACH

🚀 Marketing Manager – Germany

Location: Remote (Germany, Netherlands, or UK)
Type: Full-time · Permanent

The average person sits for 8,000 hours a year.
Moovv was built to change that.

We design innovative treadmills that integrate movement seamlessly into daily life—at home, in the office, or anywhere in between.

Moovv is a fast-growing D2C wellness and movement brand, founded in 2024, with customers across the Netherlands, Belgium, Germany, Austria, and Switzerland. Our mission is simple: make movement part of everyday life, even for the busiest people.

Customers already love the product—reflected in our strong Trustpilot ratings—and now we’re scaling across Europe.

We’re a collaborative, action-oriented team that moves quickly, holds high standards, and cares deeply about what we build—and who we build it with.

🌍 The Opportunity

Germany is one of our most important growth markets.

We’re looking for a Marketing Expansion Manager to own the strategy and execution required to scale Germany into a major revenue pillar for the business.

This is a highly entrepreneurial role. You’ll combine local market insight, growth marketing expertise, and commercial ownership to build Moovv into a leading D2C brand in Germany.

You’ll work closely with our central growth, creative, and product teams but ultimately, you own the German market end-to-end.

🔍 What You’ll Own

Market Growth Strategy

• Define and execute the Germany growth strategy
• Identify the highest-impact channels, campaigns, and partnerships
• Position Moovv effectively for the German consumer

Localization & Customer Experience

• Localise the Shopify webshop experience to maximise conversion
• Ensure messaging, content, and tone resonate with the local market
• Continuously optimise the customer journey and funnel performance

Performance Marketing

• Scale channels including Meta, Google, and marketplaces
• Partner with the central team on campaigns and creative
• Optimise key metrics including CAC, ROAS, and conversion rate

Commercial Ownership

• Own the German market P&L and performance targets
• Drive sustainable growth and profitability
• Monitor competitors, trends, and new growth opportunities

Partnerships & Network

• Identify and manage local freelancers, agencies, and partners
• Build relationships within the German marketing and creator ecosystem

Performance Tracking

• Track and report on core KPIs (traffic, revenue, conversion rate, CAC, LTV, ROAS)
• Use data to continuously improve acquisition and performance

🧠 What You Bring

• Experience as a senior growth marketer or expansion lead scaling D2C e-commerce brands
• Strong understanding of German consumer behaviour and market dynamics
• Deep expertise in performance marketing and conversion optimisation
• Experience owning revenue targets, CAC, and market-level performance
• Strong project management and stakeholder collaboration skills
• Fluent in German and English
• Well-connected within the German marketing, agency, or creator ecosystem

💡 How You Work

• Entrepreneurial mindset you take ownership and think like a builder
• Comfortable operating with high autonomy and accountability
• Data-driven you use metrics to guide decisions and prioritisation
• Hands-on and pragmatic, with a strong bias to action
• Collaborative, but confident in making and owning decisions
• Resilient and adaptable in a fast-changing environment

🌱 Why Join Moovv?

• Own and scale one of our most important international markets
• Play a key role in building a high-growth European D2C brand
• Work closely with growth, creative, and product teams
• Flexible remote working
• A collaborative, ambitious team environment
• Your own Moovv treadmill for home

⚡ The Reality

This isn’t a market management role, it's a market building role.

You’ll be responsible for driving growth, solving problems, and making decisions with real commercial impact. Priorities will shift, and you’ll need to balance strategy with execution every day.