Marketing Manager, Communications

Description

Hart is seeking an accomplished health tech journalist or healthcare IT communications professional to help elevate our market authority through high-quality thought leadership, blog content, press releases, earned media, and story development.

This role is ideal for a journalist, editor, or communications professional with deep experience covering healthcare technology, health IT, digital health, interoperability, EHRs, hospital operations, data infrastructure, or healthcare innovation. As part of the marketing team, this position will help translate Hart’s expertise into credible, timely, search-optimized, and media-ready content that strengthens Hart’s visibility with healthcare executives, industry analysts, trade publications, and search-driven audiences.

Requirements

 Thought Leadership and Blog Writing

Develop authoritative blog articles and long-form content on topics relevant to healthcare IT leaders, including EHR data migration, archival, interoperability, data accessibility, healthcare mergers and acquisitions, system decommissioning, disaster recovery, and healthcare data infrastructure.

Interview Hart executives, subject matter experts, clients, and partners to uncover market insights, customer challenges, technical differentiators, and compelling story angles.

Create content that supports both traditional SEO and answer engine optimization, including contentstructured for discoverability in AI-generated search, industry queries, and executive-level research.

Write in a voice that is credible, clear, educational, and aligned with the needs of CIOs, CMIOs, CFOs, health information leaders, IT directors, and operational executives.

Press Releases and Media Materials

Draft press releases for product announcements, partnerships, customer wins, milestones, executive appointments, thought leadership campaigns, and market commentary.

Develop supporting media materials such as story briefs, executive quote banks, company backgrounders, contributed article outlines, award submissions, and analyst-ready summaries.

Help identify timely hooks tied to industry trends, regulatory changes, EHR vendor movement, healthcare consolidation, cybersecurity, interoperability, and data modernization.

Media Pitching and Story Development

Identify relevant journalists, editors, trade publications, podcasts, newsletters, and media outlets covering healthcare IT, digital health, hospital operations, data infrastructure, and health system transformation.

Develop targeted pitches that position Hart executives and subject matter experts as credible sources forcommentary and contributed content.

Support outreach to news outlets and industry publications with story ideas, expert commentary, bylinedarticle concepts, and interview opportunities.

Track media opportunities and recommend ways Hart can participate in timely conversations across the health tech landscape.

SEO, AEO, and Content Strategy Support

Contribute to Hart’s content strategy by recommending article topics, keyword themes, question-basedcontent, and authority-building content clusters.

Optimize content for executive search behavior, AI answer engines, healthcare technology queries, andindustry-specific terminology.

Ensure content demonstrates expertise, credibility, originality, and relevance to healthcare decision makers.

Repurpose major content themes into derivative assets such as LinkedIn posts, executive commentary,email copy, sales enablement summaries, and short-form insights.

The ideal candidate will have:

• 7+ years of experience in journalism, healthcare communications, health tech content, publicrelations, or editorial strategy.
• A strong portfolio of published work in healthcare technology, digital health, health IT, hospitaloperations, healthcare data, interoperability, EHRs, cybersecurity, or related fields.
• Experience writing for executive audiences, particularly CIOs, CMIOs, CFOs, health informationleaders, IT directors, and healthcare operations leaders.
• Strong understanding of how healthcare organizations evaluate technology vendors, manage EHRtransitions, modernize data infrastructure, and address data accessibility challenges.
• Demonstrated ability to turn complex technical and operational topics into clear, compelling, andcredible narratives.
• Experience drafting press releases, contributed articles, media pitches, and executive thoughtleadership.
• Familiarity with SEO best practices, content authority signals, and emerging answer engineoptimization strategies.
• Existing relationships with healthcare IT publications, trade media, editors, analysts, or industrynewsletters is strongly preferred.
• Ability to work independently, interview subject matter experts, synthesize complex ideas, anddeliver polished content with minimal oversight.

Preferred Background: 

• Experience with any of the following would be especially valuable:
• Healthcare IT trade journalism
• EHR vendors or EHR implementation consulting
• Interoperability, TEFCA, FHIR, HL7, or healthcare data exchange
• Health system mergers, acquisitions, divestitures, or EHR consolidation
• Legacy system archival or application rationalization
• Healthcare cybersecurity, disaster recovery, or business continuity
• B2B SaaS, enterprise health tech, or services-enabled technology companies
• Public relations or analyst relations for healthcare technology companies