Marketing Manager, Campaigns

Company Description

At Higher Logic, engagement happens here. As the industry-leading, human-focused engagement platform we deliver powerful online communities and communication tools to organizations looking to build, retain, and grow their member or customer base. We're obsessed with engagement and, with over 13 years of experience in the industry, we've got it down to a science. We are a global company with offices throughout the US, Canada, and Australia. We serve more than 3,000 customers, representing over 350,000 online communities with over 200 million users across 42 countries worldwide. Our team is a thriving community of authentic people with diverse experiences and perspectives. We are honest and genuine and believe that sharing ideas and feedback openly helps us to be successful. We believe that diversity and empathy bring us #AllTogether to make us stronger. We learn from failure and successes because both help us to grow and learn. We strive to understand the why behind our actions and bring our best selves to work every day.

JOB SUMMARY

Higher Logic is seeking a Marketing Manager to execute marketing campaigns that drive pipeline growth, customer engagement, and cross-sell opportunities within the association market. 

This role partners closely with the Product Marketing Director and Senior Customer Growth Manager to implement product launches, lifecycle campaigns, and targeted marketing programs. The Marketing Manager owns the day-to-day execution of campaigns and contributes ideas for improving pipeline performance through experimentation, testing, and data-driven insights. 

This is a highly collaborative role that works across Marketing, Sales, Product, and Customer Success to ensure campaigns are delivered effectively and contribute to measurable business outcomes. 

Essential Duties and Responsibilities 

Campaign Execution 

Execute multi-channel marketing campaigns that support product launches, demand generation, and customer growth initiatives. This includes coordinating campaign assets, implementing marketing programs across channels, and ensuring campaigns are delivered on schedule. 

• Run and optimize campaigns across channels such as email, paid media, webinars, landing pages, digital programs, and events 

• Coordinate campaign assets, messaging, and timelines with Product Marketing and Customer Growth teams 

• Maintain campaign calendars and ensure programs launch smoothly 

Pipeline Growth & Optimization 

Continuously evaluate campaign performance and identify opportunities to improve pipeline generation and engagement. 

• Monitor campaign performance, analyze results, and share insights with internal stakeholders 

• Recommend improvements to campaign tactics and targeting 

• Run experiments and tests to improve engagement, conversion, and pipeline contribution 

Cross-Functional Collaboration 

Partner closely with Product and Customer Marketing as well as other marketing team members to ensure campaigns support go-to-market priorities. 

• Align campaigns with product launches and customer growth initiatives 

• Ensure campaigns support the broader marketing and revenue strategy 

AI-Enabled Marketing 

Leverage AI tools to increase marketing productivity, improve campaign execution, and accelerate learning. 

• Use AI tools to assist with campaign development, content iteration, and segmentation 

• Experiment with AI-driven approaches to improve marketing performance and efficiency 

• Contribute insights and learnings that help the marketing team scale AI-enabled marketing practices 

Qualifications 

• 3–5 years of experience in B2B marketing, demand generation, or campaign execution within a technology or SaaS company 

• Experience executing multi-channel marketing campaigns including email marketing, paid media, webinars, and digital programs 

• Strong project management skills with the ability to manage multiple initiatives simultaneously 

• Experience working with marketing automation platforms and CRM systems such as HubSpot, Salesforce, and Gong 

• Ability to analyze campaign data and translate insights into actionable improvements 

• Strong written and verbal communication skills 

• Bachelor’s degree in Marketing, Communications, or a related field 

Experience Desired 

• Experience marketing to associations, membership organizations, or nonprofit organizations 

• Experience supporting product launches or lifecycle marketing programs 

• Familiarity with AI tools used in marketing workflows 

EEO Disclosure

Higher Logic is committed to equal opportunity.  All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Higher Logic is committed to ensuring that its application process provides an equal employment opportunity to all job seekers, including individuals with disabilities. If you believe you need a reasonable accommodation in order to search for a job opening or to submit an application, please contact us by emailing HRBenefits@higherlogic.com