Marketing Manager

We’re looking for a Marketing Manager to support the strategy, planning, and execution of creator-focused marketing campaigns in Vietnam. This role is centred on growing viewership, strengthening the creator ecosystem, and bringing local campaigns and activations to life for short-form video products and related creator initiatives.

You’ll work across campaign planning, activation delivery, stakeholder coordination, agency management, and performance tracking – helping turn strategic priorities into well-executed programmes that build momentum over time. This role is ideal for someone who understands creator culture, thrives in execution, and knows how to balance localisation, scale, and performance in a fast-moving environment.

Campaign Planning, Activation & Execution

• Support the strategy, planning, and execution of creator-focused marketing campaigns and activations in Vietnam, ensuring they align with overarching marketing objectives.
• Help bring local programmes and community moments to life, including creator activations, seasonal campaigns, partnership-led events, and audience-growth initiatives.
• Translate complex ideas and strategic priorities into clear activation plans, campaign workflows, and actionable next steps.
• Identify opportunities to localise global or regional initiatives for the Vietnam market while considering how successful ideas can scale.

Stakeholder & Agency Management

• Build strong working relationships with cross-functional stakeholders across marketing, partnerships, community, and other internal teams.
• Coordinate closely with external partners, including creative, production, research, and event agencies, to ensure work is delivered smoothly and to a high standard.
• Act as a connector across local, regional, and global teams, keeping communication clear, proactive, and solutions-focused.
• Provide thoughtful feedback to stakeholders and partners, helping improve both campaign delivery and collaboration over time.

Performance, Testing & Optimisation

• Track campaign performance to understand what is working, what needs refining, and how execution can improve over time.
• Support the implementation of measurement and optimisation approaches that improve efficiency, performance, and return on investment.
• Help run pilots and test-and-learn initiatives, gathering insights, analysing results, and turning findings into practical recommendations.
• Capture and share key learnings, best practices, and market insights across local, regional, and global teams.

About You

• You have experience in marketing, campaign management, community marketing, creator programmes, partnerships, or activation delivery, ideally in a digital, media, entertainment, tech, or platform environment.
• You’re confident managing campaigns from planning through to execution, with strong attention to detail and the ability to keep multiple moving parts on track.
• You understand how to balance local nuance, community relevance, and performance goals in market-facing marketing work, particularly in fast-moving consumer or creator ecosystems.
• You’re comfortable working with data and campaign results, and know how to turn performance signals into recommendations, optimisations, and next steps.
• You bring strong stakeholder-management skills and know how to work effectively across internal teams, external agencies, and multiple approval layers.
• Exposure to creator campaigns, community-building initiatives, or partnership-led programmes is a strong plus.
• Experience working across local, regional, and global teams in a matrixed environment would be highly beneficial.
• You are proactive, organised, and calm under pressure, with a bias for action and a willingness to test, learn, and optimise as you go.
• Experience working with creator ecosystems, community activations, short-form video, youth-facing digital products, or agency partners across creative, research, production, or event delivery.

Please note
Due to the high volume of applications, we unfortunately can’t get back to every one of you, and only successful applicants will be contacted. When you share your details with us, we consider this as consent for us to use your data during the application process. We may implement AI in various stages of the recruitment process, but human involvement will always remain as part of our hiring ethos. At the moment, MASH is not in a position to sponsor work visas, so you have to be eligible to legally work in the country where we’re hiring.