Marketing Manager

🧡 Coverflex

Work changed. Pay didn’t.

Coverflex exists to make compensation work for everyone.
Pay is still rigid, fragmented, and hard to feel.
We turn compensation into choice — one platform, one card, one app — for benefits, meal allowance, insurance and more.

Our platform is simple for HR and meaningful for employees.
We provide choice, smarter compensation tools and empowerment.

⚙️ TL;DR (The Essentials)

Role: Marketing Manager
Seniority Level: Senior
Type: Manager
Languages: Spanish (native) + English (fully fluent)
Main Tools: HubSpot, Webflow, LinkedIn Campaign Manager, Meta Business Suite, Google Analytics / Looker Studio, Ahrefs / SEMrush / Google Search Console, Figma, Slack, Notion
Location: Remote (Spain)
Compensation:

• Base Salary: 34.000€ - 45.000€

• Equity: Yes – Stock Options under our Equity Incentive Plan

• Benefits: You can check them below (at the end of the page)

• Contract Type: Permanent

💥 Your Impact

Your role will play a major role in our success because Coverflex is still building its presence in Spain and needs someone who can own the full marketing engine — campaigns, SEO, content, events, social, and PR — while the Head of Marketing focuses on cross-market strategy. You are not a pair of hands. You are the operational and strategic counterpart making things happen on the ground.

You'll know you're successful when, after 90 days, you've:

• Delivered the Q3–Q4 2026 marketing calendar on track (events, campaigns, content, SEO, social)

• Established a consistent SEO and content output pipeline with monthly targets hit

• Grown qualified inbound from Spain (MQLs) vs. the prior period

• Launched at least one PR or brand activation with measurable reach

How we'll measure success:

• Main KPI 1: % delivery rate of planned marketing calendar initiatives

• Main KPI 2: MQL volume QoQ and organic traffic growth

• Main KPI 3: Monthly content output (articles published, SEO briefs delivered)

• Secondary KPI 1: Event attendance and SQLs attributed to owned events

• Secondary KPI 2: PR coverage count and partner activations launched

⚡ Reality Check - What Makes This Role Hard

Let's be real - here's what makes this role challenging:

• You'll need to hold two modes at once: strategic prioritisation and hands-on execution, often on the same day. Neither can be dropped for the other

• Spain is a competitive market and Coverflex is still building brand awareness — results take time and require sustained effort before they compound. Patience and persistence are part of the job

• You're joining at peak season. September is the highest point of yearly seasonality in our market, which means you'll be onboarding, managing a junior, and delivering on one of the most demanding periods of the year — simultaneously, from day one

• For an initial period, the Head of Marketing will be absent. You'll need to hold the team together, make calls independently, and operate with high autonomy before you've fully found your feet

• Cross-functional collaboration across teams, countries, and languages adds complexity — communication is part of the work, not background noise

👤 You

Must-haves (evidence, not years)

• You've owned a full marketing workstream — campaigns, SEO, events, content, social, PR — and can walk through how you planned, executed, and measured it end to end

• You write and edit fluently in both Spanish and English: you can draft copy, review a landing page, and present in front of an audience in either language without switching modes

• You've managed or mentored at least one junior team member and know how to give direction without micromanaging

• You've navigated a CMS (Webflow or equivalent) and published or updated content without always needing a developer

• You have at least 5 years in marketing management roles, ideally in B2B SaaS

• You can operate with high autonomy — you make decisions, move forward, and flag what matters without waiting to be told

Nice-to-have

• You know the HR tech, benefits, or fintech space and understand the buyer behind those decisions

• You have PR contacts or a media network in Spain you can activate

• You've run B2B lifecycle marketing or lead gen funnels and understand the handoff to sales

• You have a public-facing profile — speaker, webinar host, LinkedIn presence — and are comfortable being a face of the brand

• You have a portfolio or examples of previous campaign, content, or SEO work you can walk through
  

🧬 Your DNA

• Strategic doer: you zoom out to set priorities and zoom in to execute them — often on the same day — without losing sight of either

• Proactive and ownership-driven: you move without being asked, you document what you do, and you close the loop

• Editorially sharp: you have a feel for brand voice and catch things that are off — in copy, in design, in tone

• Calm under pressure: you don't lose rigor when things get busy, and you don't need calm conditions to produce good work

• Confident people leader: you bring structure and energy to a junior team member, not just a task list, and you're comfortable in front of people — at events, on webinars, in external partnerships

You'll probably find this frustrating if…

• You need direction or validation before you act — this role requires independent decision-making from the start

• Strategy is your comfort zone and execution feels like someone else's job

• Pressure makes you cut corners on quality, consistency, or deadlines

👥 Manager & Team

Meet Your Manager

Hiring Manager: Ana Luna - Head of Marketing Spain
Location: Spain
LinkedIn Profile: https://www.linkedin.com/in/analunamoya-angeler/

Profile Snapshot:

• Energy: Energetic and passionate — puts real drive and emotion into everything she does

• Communication: Clear, direct, and empathetic — values context and transparency

• Feedback Style: Honest and constructive — gives feedback often, always oriented toward growth

How to work with me - in the Manager's own words:

“Working with me means seeing marketing as a space for experimentation, creativity and analysis. I believe marketing is everywhere, and everything can become part of it when you understand people and connect the dots. I like structured work: documentation, organization and clear processes are key for me. I value teamwork, open communication and a human approach to everything we do. Marketing made by people, for people.”

Your Team

You’ll work day-to-day with:

• Sara Stucki, Marketing Specialist, https://www.linkedin.com/in/sarastucki/

• Growth Manager and Growth Specialist

• Enablement team: design, development, and SEO-web

Key Stakeholders:

• Julia Abarca Muro, General Manager Spain, https://www.linkedin.com/in/juliaabarcamuro/

• Miguel Pinto Fraga, Global Head of Marketing, https://www.linkedin.com/in/miguelptfraga/

• Luis Rocha, Chief Marketing Officer, https://www.linkedin.com/in/luisdarocha/

Team Rituals:

• a weekly meeting with the Spanish Team

• a weekly 1:1 with your manager

• a weekly meeting with the entire Marketing Global Team

• a Quarterly Business Review meeting for Marketing

💜 Access & Belonging (Equal Opportunity)

We hire for impact and potential, not pedigree.
We welcome applications from people with non-linear careers, career breaks, caregiving gaps, and those changing fields.

No discrimination on the basis of age, disability, gender identity/expression, marital or family status, pregnancy, neurodivergence, race/ethnicity, religion/belief, gender, sexual orientation, or any other protected ground.

Assessment fairness:
We anchor on evidence of outcomes (what you shipped, moved, or influenced).
We actively de-bias by using structured rubrics, multiple assessors, and blind screening most of the time  (we won’t know your name, gender, or personal info until the interview stage).

📬 Application Clarity

No cover letter required.
Apply with your LinkedIn or upload your CV.
You may be asked a few short, relevant questions.

Total candidate time investment: ~3,5 hours end-to-end.

🧩 Hiring Stages (What to Expect, Why & How Long)

1. CV / LinkedIn Screen — Signal check vs must-haves
• Done by People + Hiring Manager.
• You’ll hear from us within 7 business days.

2. Role-Fit Questionnaire (async)
Purpose: capture signals your CV can’t (languages, tools, scenario judgement) and calibrate seniority.
Format: multiple choice +  short answers.
Accessibility: prefer a call? Tell us - we’ll swap for a short chat.

3. Hiring Manager Interview - Deep dive into your work • 45–60 min
Structured around outcomes, decisions, and collaboration.

4. People Interview - Allow us to know you! • 30–45 min
With People. Stress-free virtual coffee, focused on getting to know you as a person. We talk about culture, beliefs, and purpose.

5. Case Study - Show how you think
Exercises that represent potential challenges this role would have and how you'd approach them.

6. Case Review & Team Chat - Walkthrough + Q&A • 60 min
You’ll get actionable feedback either way.

Optional: References (2–3 people who’ve seen your recent work) - async.

🤖 AI & Hiring Tools Transparency

We use a few tools to reduce bias and improve documentation, not to make hiring decisions.

• Teamtailor anonymisation: profiles are reviewed without relying on names/personal identifiers.

• Meeting recorder (e.g., Talka.ai): may be used to capture interviews so we can focus on the conversation.

• ChatGPT: may be used to turn interview notes/transcripts into clear, structured summaries.

⏱️ Speed & Communication

• Decision: within 4 weeks of your application.

• Updates: weekly if the process runs longer.

• Scheduling: interviews between 10:00–16:00 CET (flexible across Europe).

• Feedback: from the Case stage onwards, you’ll always receive written or verbal feedback - what went well, and what to strengthen next time.