At HelloFresh, we want to change the way people eat forever by offering our customers high-quality food and recipes for different meal occasions. Over the past 10 years, we've seen this mission spread around the world and beyond our wildest dreams. Now, we are a global food solutions group and the world's leading meal kit company, active in 18 countries across 3 continents. So, how did we do it? Our weekly boxes full of exciting recipes and fresh ingredients have blossomed into a community of customers looking for delicious, healthy, and sustainable options. The HelloFresh Group now includes our core brand, HelloFresh, as well as: Green Chef, EveryPlate, Chefs Plate, Factor_, and Youfoodz.

Marketing Growth Analytics Manager, Factor US

THIS ROLE IS HYBRID TO THE HELLOFRESH CORPORATE OFFICE IN NEW YORK CITY, NY

At Factor, we are dedicated to maximizing customer lifetime value and driving efficient, sustainable growth. As our new Marketing Growth Analytics Manager, (Referrals & Activations), you'll be the crucial link between our local Factor-US brand strategy and the global teams executing our key growth programs. This role is for a highly analytical and collaborative growth leader who excels at using data to unlock hidden value in existing customer segments. You'll serve as the primary brand and local market expert for these channels, with a direct impact on our most profitable growth levers. You'll report to the Associate Director of Growth, Factor US and work cross-functionally with Global Channel Owners, Data Analytics, and Product Marketing teams.

You Will...

• Steer RAF performance & strategy: Analyze and distill complex business insights to provide leadership with a comprehensive understanding of performance relative to targets, including a clear diagnosis of the underlying causes for any deviations. You will proactively identify gaps, then develop and propose robust strategic pathways to capture new growth opportunities.
• Optimize targeting for value generation: Deeply analyze campaign performance to recommend and implement optimizations to our targeting criteria, ensuring campaigns maximize the Total Value Generated rather than simply volume.
• Serve as the Local brand advocate: Act as the voice of Factor-US, socializing the CMO's local marketing strategy to global channel experts and translating high-level objectives into concrete, context-specific campaign requirements.
• Enhance product messaging efficiency: Collaborate with the local Product Marketing Manager to integrate the best product-level messages into campaigns, increasing messaging efficiency and ensuring we are always targeting the right customer with the right offer.
• Facilitate growth analysis and projects on Activations: Facilitate the execution of growth initiatives by working alongside the Senior Manager of Growth Strategy. You are here to project manage and support the steering priorities, removing roadblocks and making it easier to deliver results quickly and effectively.

You Have...

• Strong Data Literacy & Autonomy: You are highly adept at reading and interpreting complex performance data, translating it into clear learnings and actionable next steps for growth optimization. You are also capable of autonomously driving data excellence by requesting and structuring the necessary data to inform your decisions.
• Exceptional Collaboration & Accountability: Proven ability to identify growth opportunities and skillfully collaborate with cross-market Channel Managers to implement initiatives. You can easily manage implementation support while effectively keeping partners accountable to performance metrics.
• Brand Growth Vision & Customer Focus: You possess a deep understanding of the customer journey and the marketing funnel. You advocate for strategies that not only make commercial sense but also drive the right customer experience to build genuine brand (re)consideration.
• Eagerness to Learn & Adapt: A proactive mindset and a genuine desire to learn new channels, data techniques, and customer insights in a constantly evolving environment.
• Experience: 4+ years of experience in a fast-paced Direct-to-Consumer (DTC) business or startup, with close contact and proven success in leveraging a growth marketing engine (e.g., performance, retention, or CRM).

You'll Get...

• Competitive salary, 401k with company match that vest immediately upon participation, and company equity plan based on role
• Generous PTO, including sabbatical, and parental leave of up to 16 weeks
• Comprehensive health and wellness benefits with options at $0 monthly, effective first day of employment
• Tuition reimbursement for continuing education (upon 2 years of service)
• Up to 85% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, and Factor_)   
• Access to 7 different Employee Resource Groups (ERGs) including those for BIPOC, women, veterans, parents, and LGBTQ+
• Inclusive, collaborative, and dynamic work environment within a fast-paced, mission-driven company that is disrupting the traditional food supply chai

This job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or reassign work tasks and responsibilities as needed to meet changing business needs, operational requirements, or other factors.

#Factor #JD1008

About HelloFresh

We believe that sharing a meal brings people of all identities, backgrounds, and cultures together. We are committed to celebrating all dimensions of diversity in the workplace equally and ensuring that everyone feels a sense of inclusion and belonging. We also aim to extend this commitment to the partners we work with and the communities we serve. We are constantly listening, learning, and evolving to deliver on these principles. We are proud of our collaborative culture. Our diverse employee population enables us to connect with our customers and turn their feedback into meaningful action - from developing new recipes to constantly improving our process of getting dinner to our customers’ homes. Our culture attracts top talent with shared values and forms the foundation for a great place to work!

At HelloFresh, we embrace diversity and inclusion. We are an equal-opportunity employer and do not discriminate on the basis of an individual's race, national origin, color, gender, gender identity, gender expression, sexual orientation, religion, age, disability, marital status, or any other protected characteristic under applicable law, whether actual or perceived. As part of the Company’s commitment to equal employment opportunity, we provide reasonable accommodations, up to the point of undue hardship, to candidates at any stage, including to individuals with disabilities.

We want to adapt our processes and create a safe space that welcomes everyone so please let us know how we can accommodate our process. In case you have any accessibility requirements you can share that with us in the application form.

To learn more about what it's like working inside HelloFresh, follow us on Instagram and LinkedIn.

HelloFresh is committed to the principles of equal employment opportunity and providing reasonable accommodations to candidates with disabilities. If you need an accommodation during the application process, please reach out to us at:

• Europe: EUaccommodations@hellofresh.com
• APAC: APACaccommodations@hellofresh.com
• United States: USCandidateAccommodations@hellofresh.com
• Canada: CAaccommodations@hellofresh.com