Marketing Generalist

Our Business:
Engineered Intelligence is redefining how utilities plan and invest in grid infrastructure. Built by power engineers, our AI-driven platform—ENGIN™—unifies asset, grid, spatial, and real-time field data into a single, system-wide view that supports smarter, faster, and more strategic decision-making.

We help utilities optimize capital and O&M investments, improve reliability, and strengthen regulatory outcomes. With ENGIN™, every decision is transparent, traceable, and grounded in real-world conditions, empowering utilities to lead the energy transition with confidence.

Our mission is simple: to empower customers to make the best possible system decisions.

If you would like to learn more, please visit our website at https://www.engineeredintelligence.com/

Who we are: We are a lean, fully remote team of professionals spanning across Canada who truly enjoy working together. We are alight with passion over building this remarkable business from the ground up. Everything we do matters. We are all experts in our field working together to build a strong company and achieve exceptional career milestones.

• We value Teamwork as we believe great people do great things. We invest in our people and work together to achieve both individual and shared goals.
• We are Committed to our Customers as our customers were our inspiration, now they are our focus.
• We value Innovation & Diversity. We explore how to do what has yet to be done; We celebrate the limitless value diverse teams bring to innovation.
• We take Ownership. This means we take initiative to exceed expectations and exercise accountability every step of the way.

Role Summary: Engineered Intelligence is growing quickly, and we are looking for a Marketing Generalist to help build and scale our marketing function.

This is a hands-on role with a strong emphasis on writing and communication. A significant portion of the work involves developing content for a highly technical audience of utility professionals and engineers. The successful candidate will be comfortable producing a wide range of content, including product-focused materials, press releases, case studies, blog posts, and technical white papers, working closely with subject matter experts where needed.

Beyond content creation, the role enables a broader set of marketing activities. This includes contributing to campaign execution and account-based marketing efforts, helping build and engage a growing client community, and supporting general marketing operations to ensure consistent and effective execution across initiatives.

The role requires a high degree of adaptability. The candidate will be expected to move across different types of work, take on multiple responsibilities, and contribute wherever needed to support the team.

Equally important is the candidate’s approach to working with AI. We view AI as a tool to improve efficiency, streamline workflows, and support day-to-day execution. The expectation is that you are comfortable using these tools where they add value.

At the same time, this is a role built around human judgment, communication, and writing. We want a human being.

Work Location: Only applicants based in Canada with authorization to work in Canada will be considered. 

Key Responsibilities:

Content and Thought Leadership:

• Develop and manage written content, including:
  • Blog posts and articles
  • Case studies and client success stories
  • White papers and technical content
  • Press releases
• Align with subject matter experts to translate technical concepts into clear, structured content suitable for utility and engineering audiences
• Maintain a pipeline of content aligned with company priorities and campaigns

Product Marketing Support:

• Own the development and maintenance of product marketing materials, including:
  • Product one-pagers
  • Brochures and supporting collateral
• Ensure materials are up-to-date, consistent, and aligned with company messaging
• Work with internal teams to incorporate feedback from sales, partners, delivery teams, and clients into marketing content

Demand Generation & Campaign Support:

• Drive the execution of marketing campaigns, including:
  • Email campaigns and outbound nurture streams
  • Content distribution across channels
• Coordinate campaign assets (e.g., content, lists, timelines) across internal teams and external partners
• Track execution progress and ensure campaigns are delivered on schedule

Client Community & Engagement:

• Own the planning and execution of events, including:
  • User summits and client-facing events
  • Industry engagement initiatives
• Manage newsletters and recurring communications
• Track and maintain a library of client “proof points” (case studies, outcomes, metrics, references, etc.)
  

Marketing Operations & Coordination:

• Manage conference and event logistics, including:
  • Registration, agenda, materials, and on-site requirements
• Manage swag procurement and distribution
• Own general marketing operations activities

The ideal candidate will have:

• A Bachelor's degree
• 3-5 years of marketing experience working at a B2B enterprise software company or experience working as a marketer on highly technical products
• Strong writing skills including ability to translate technical content into layperson’s terms and ability to adapt writing style to various forms of content
• Modern tool fluency: you use AI to accelerate requirements, prototype ideas, and explore edge cases

What we offer:

• Opportunity to join a rapidly growing business and directly shape the marketing function
• Fully remote work with offices in Calgary and Toronto.
• Flexible work hours (Core working hours 10:00AM to 3:00PM).
• Autonomy with a wide range of responsibilities, opportunities for advancement, and cross-disciplinary exposure.
• Stock options so you can realize the value created with your work in the organization.
• The opportunity to put your skills to work, add milestones to your resume, and be part of something great from the early stages of a promising business.
• Interactive and supportive remote workplace culture.
• Competitive compensation package.
• Paid time off and Benefits.
• Health spending account.