Marketing Director - Lead Generation

Job DetailsJob Location: IRVING, TX 75062Job Title: Marketing Director, Lead Generation ACA Status: Full-Time Pay Class: Salary Exempt Status: Exempt  Department: Corp Marketing Location: Remote  Work Environment: Remote/Home Office with Occasional Travel  Reports To: Senior Director of Marketing Direct Reports: N/A About Windows USA Windows USA® is a leading manufacturer and provider of premium, energy-efficient vinyl windows. With decades of experience in home improvement, we pride ourselves on delivering exceptional quality and service to our customers, fostering a culture of innovation and customer satisfaction. Position Summary Windows USA is seeking a results-driven Marketing Director, Lead Generation to lead the strategy, execution, optimization, and scaling of our lead generation programs. This individual will own the performance of marketing channels that drive qualified homeowner leads, appointments, and ultimately installed sales revenue. The Marketing Director will initially oversee Paid Search, Paid Social, Organic Search and SEO, Email & SMS Nurture, Landing Pages, and Lead Capture Experiences, while helping build the foundation for future expansion into owned and offline media channels, including Television and other performance-focused marketing initiatives. This role is accountable for delivering lead volume and marketing efficiency, with success measured by qualified leads, appointment conversion rates, Marketing Cost per Installed Sale, and overall return on marketing investment. The successful candidate will work with the Senior Director of Marketing, Business Intelligence, and IT to ensure tracking and reporting are automated and accurate. The ideal candidate is highly analytical, deeply experienced in performance marketing, comfortable managing agency and vendor relationships, and focused on connecting marketing spend directly to business outcome. Key Responsibilities Lead Generation Strategy and Channel Ownership Own the lead generation strategy for Windows USA across digital and emerging marketing channels. Develop annual, quarterly, and monthly lead generation plans aligned with company revenue and installation goals. Allocate marketing budgets across channels to maximize installed sales and marketing return on investment. Continuously test, measure, and optimize channel performance to improve lead quality and efficiency. Build scalable acquisition strategies that support expansion into new markets and geographies. Establish a disciplined test-and-learn culture focused on measurable business impact. Oversee Paid Search, including Google Ads, Local Services Ads, Bing, and related platforms; Paid Social, including Meta, Instagram, YouTube, and emerging platforms; SEO and Organic Search; Email and SMS Marketing; and Landing Pages and Lead Capture Experiences. Support future expansion into Television and Connected TV, Retargeting and Display, Direct Mail, and other Owned Media Channels Revenue, Funnel Optimization, Analytics and Reporting Partner closely with Sales Operations, the Contact Center, and Marketing leadership to align marketing activities and volume with sales capacity and optimize the entire customer acquisition funnel. Monitor and improve Lead-to-Contact Rate, Contact-to-Appointment Rate, Appointment-to-Sale Rate, Sale-to-Installation Rate, and Marketing Cost per Installed Sale. Analyze lead quality by source and market to identify scalable opportunities and eliminate inefficiencies. Ensure marketing decisions are driven by downstream sales outcomes, not simply cost per lead. Develop executive-level dashboards and reporting that connect marketing activity to revenue results. Establish clear key performance indicators and accountability measures across channels and vendors. Forecast lead volume, appointment volume, marketing spend, and expected returns, and recommend budget reallocations based on results. Partner with Finance, Business Intelligence, and IT to improve attribution and measurement frameworks and ensure tracking and reporting are automated and accurate Vendor, Agency and Team Leadership Manage external agencies, consultants, media buyers, and lead generation partners; negotiate contracts and hold partners accountable to performance targets. Evaluate new channels, technologies, and vendors through disciplined pilot programs and drive continuous improvement from existing partnerships. Provide leadership, coaching, and accountability for lead generation resources. Collaborate cross-functionally with Sales, Finance, IT, Customer Experience, and Executive Leadership. Build processes and systems that support sustainable growth and operational excellence and contribute to long-term marketing strategy and organizational capability development. PERFORMANCE EXPECTATIONS / SUCCESS METRICS Primary Metrics Total Qualified Lead Volume Total Appointment Volume Installed Sales Attributed to Marketing Marketing Cost per Installed Sale Marketing Return on Investment (MROI) Supporting Metrics Cost per Appointment Lead-to-Appointment Conversion Rate Appointment-to-Sale Conversion Rate Channel-Level Efficiency Metrics Budget Accuracy and Forecasting Growth of New Marketing Channels QualificationsREQUIRED QUALIFICATIONS Seven (7) or more years of experience in performance marketing, demand generation, lead generation, or customer acquisition, including three (3) or more years leading marketing teams, agencies, or multi-channel marketing programs. Demonstrated success managing seven-figure marketing budgets and connecting marketing investments directly to revenue outcomes. Strong experience with Paid Search, Paid Social, SEO, marketing analytics, CRM, and marketing automation platforms. Advanced analytical and financial acumen with experience operating in high-volume lead generation environments. PREFERRED QUALIFICATIONS Experience in home improvement, home services, direct-to-consumer, local service, or multi-location businesses. Experience managing television, radio, or other offline media channels. Familiarity with Salesforce, HubSpot, Google Analytics, Call Tracking, Lead Attribution, and Business Intelligence platforms. IDEAL CANDIDATE PROFILE Highly data-driven and accountable for results. Obsessed with measurement, optimization, and continuous improvement. Equally comfortable discussing marketing strategy with executives and campaign details with agencies. Skilled at balancing lead volume, lead quality, and cost efficiency while building scalable programs and processes. Competitive, curious, and relentlessly focused on driving profitable growth. WHY THIS ROLE MATTERS At Windows USA, marketing is not measured by impressions, clicks, or traffic. It is measured by qualified leads, appointments, installed sales, and profitable growth. The Marketing Director, Lead Generation will play a critical role in helping the company scale by ensuring every marketing dollar contributes to acquiring customers efficiently and driving revenue growth. Compensation & Benefits Windows USA offers a competitive compensation and benefits package based on experience, qualifications, and the requirements of the position. Benefits Health Insurance (Medical, Dental, Vision & Additional Health Options) Life Insurance Short- & Long- Term Disability 401(k) or Retirement Plan Paid Time Off (Vacation, Personal, and Sick Leave) & Holidays Opportunities for professional development and advancement within the company. Working Conditions This position operates in a remote work environment and requires prolonged periods of computer use, data analysis, and virtual collaboration. Occasional travel may be required for vendor meetings or internal planning sessions. Equal Employment Opportunity (EEO) Statement "Windows USA is an Equal Opportunity Employer. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status." ADA Accommodations "We are committed to providing reasonable accommodations to individuals with disabilities. If you require accommodations during the application process, please contact HR at 501-299-5546 or hr@windowscorpusa.com." At-Will Employment Statement "Employment with Windows USA is at-will, meaning either the employee or Windows USA can terminate the employment relationship at any time, with or without notice or cause, as permitted by law." Background Check Disclosure “As part of our hiring process, Windows USA conducts a thorough background check and may require a drug screening.” Disclaimers "This job description is not intended to be an exhaustive list of all duties, responsibilities, or qualifications associated with the role. Duties, responsibilities, and activities may change, or new ones may be assigned at any time with or without notice."