Marketing Director

Join the Team

Serv, a global executive recruitment partner, is hiring on behalf of our client The Uncommon Business for a Marketing Director.

The Uncommon Business is an AI-first education and systems company helping small business owners generate $500K–$5M scale with clarity and control. We design intelligent workflows, custom tools, and team-ready systems that reduce operational noise, eliminate bottlenecks, and enable businesses to run independently of the founder.

Our approach goes beyond basic AI adoption. We train leaders to think like AI architects—building precise, scalable systems that enhance decision-making, streamline execution, and unlock team autonomy. Through tailored prompt libraries, SOPs, automations, and hands-on training, we turn AI into a true operational advantage.

Built on our Uncommon Method™—Rewire, Build, Scale—we help fast-growing companies transition from chaotic growth to structured, sustainable scale.

For more information visit: https://theuncommonbusiness.co/

Position Overview

We are hiring a Marketing Director to own the strategic marketing function and drive revenue through messaging, positioning, and funnel performance.

This role sits at the intersection of strategy and execution. You will define how the company communicates its value, ensure alignment across all marketing channels, and directly influence revenue outcomes.

Position Responsibilities

You will lead the marketing strategy and align the full team around a unified approach to growth.

Responsibilities include:

• Own messaging and positioning across all offers and ensure consistency across channels
• Lead launch marketing strategy including campaign architecture, messaging, and optimization
• Define funnel strategy including conversion flows, sequencing, and customer journey
• Set direction for paid media by defining messaging angles, hooks, and core narratives
• Build and lead the marketing team across paid, content, creative, and brand functions
• Own evergreen growth initiatives between launch cycles
• Partner with operations and leadership to align on revenue goals and execution priorities
• Identify gaps in performance and implement strategic solutions quickly

Qualifications

• 5+ years of experience in marketing leadership roles
• Experience owning revenue targets and driving measurable growth
• Strong background in messaging, positioning, and conversion strategy
• Experience leading cross-functional marketing teams
• Comfort operating in high-growth, fast-paced environments
• Familiarity with AI tools and systems to enhance marketing execution

About You

You are a strategic operator who understands that messaging drives performance. You take ownership of outcomes and lead with clarity.

The perfect fit for our team is…

• A strategic thinker who prioritizes positioning before tactics
• A decisive leader who provides clear direction, not multiple options
• Data-driven and focused on conversion and revenue impact
• Comfortable operating in high-intensity, launch-driven environments
• A systems builder who creates repeatable frameworks
• Highly accountable with a strong ownership mindset

The Hiring Process

Step One: Video interview with recruiter
Step Two: Interview with leadership
Step Three: Strategic discussion or case
Step Four: Final interview

Location

Fully Remote

Compensation

Base Salary: $110,000 – $150,000
Performance Bonus: Up to 10% based on revenue and marketing KPIs