Marketing Data Analyst

Stay Group is an innovative marketing company focused on building and scaling products in the iGaming and entertainment industry.

We are looking for a Marketing Data Analyst who will help us turn data into clear insights, optimize marketing performance, and support business decision-making.

This role is perfect for someone who enjoys working at the intersection of data, marketing, and product, and wants to have a real impact on growth.

Responsibilities:

Data & Analytics

• Extract, clean, and maintain marketing and business data
• Analyze large datasets to identify trends, patterns, and growth opportunities
• Build clear data visualizations and dashboards

Marketing Performance

• Analyze performance across paid channels (Google, Meta, Affiliate, etc.)
• Monitor budgets, KPIs, and campaign effectiveness
• Evaluate ROI, CAC, LTV and overall marketing efficiency

Reporting & Insights

• Prepare регулярні звіти по маркетингу та бізнес-метрикам
• Provide actionable insights and recommendations
• Support stakeholders with data-driven decisions

Automation & Optimization

• Automate reporting and data workflows
• Improve existing reporting systems and processes
• Reduce manual work through scripts and integrations

Cross-functional Collaboration

• Work closely with marketing, product, and business teams
• Translate business needs into analytical tasks
• Support decision-making with data insights

Additional Focus Areas

• Analyze partner network performance and identify growth opportunities
• Evaluate impact of product changes on key metrics

Monitor payment-related issues and data anomalies

Requirements:

• 3+ years of experience as a Marketing / Data Analyst
• Strong experience with performance marketing analytics (paid channels, affiliate, ROI)
• Advanced SQL (joins, CTEs, window functions)
• Experience with BI tools (Tableau, Power BI, Looker, etc.)
• Python for data analysis and automation (pandas, APIs)
• Experience working with:
  • ad platforms
  • CRM systems
  • web/app analytics (GA4, Amplitude, Mixpanel)
  • data warehouses (BigQuery, ClickHouse, Snowflake)
• Strong understanding of:
  • CAC, LTV, ROAS/ROMI
  • attribution models
  • unit economics
  • cohort analysis
• Experience with A/B testing and statistical analysis
• Strong analytical thinking and attention to detail
• English — Intermediate+

Benefits:

• Freedom to choose where to work: work from anywhere in the world with the freedom of remote options, or join our dynamic office in Kyiv for an inspiring in-person experience.
• Flexibility: enjoy flexible working hours that let you balance your personal and professional life while staying focused on delivering great results.
• Corporate English speaking club: improve your English proficiency with regular practice and expert guidance.
• A Culture That Cares: thrive in a friendly environment where a strong corporate culture builds connections, drives innovation, and makes you feel truly valued.
• Accelerate Your Growth: seize career advancement opportunities in a rapidly expanding marketing company. As the company scales, so will your professional journey.