Marketing Coordinator (Enrollment Management)

We are seeking a Marketing Coordinator who will provide day-to-day support to the Marketing & Communications team, leadership, and/or departments. Performs a broad range of marketing and communications tasks in support of specific efforts, raising awareness and brand profile, and engaging a variety of audiences. This role supports CTY email marketing coordination, production, and reporting. This is a casual, fully remote position budgeted to work 10-16 hours per week, M-F, between 9 a.m. and 5 p.m. EST.

Specific Duties & Responsibilities

• Assist with the development of marketing materials and plans in support of the marketing and recruitment efforts of a school/department, and the school’s departments, centers, and institutes.
• Serve as the liaison to departments, centers and institutes, and development and alumni relations for school-wide initiatives

• Manage peer communications calendar.

• Gather and write content for, and support the creation of, printed and digital marketing materials for internal and external audiences and peers.

• Serve as backup support for social media and website maintenance.

• Create and deploy digital assets in support of marketing and communications, including e-newsletters, announcement emails, display ads, etc.

• Coordinate information flow and distribution to various audiences via email lists, electronic newsletters, conference handouts, and related materials.

• Compile analytics for digital efforts and support the creation and coordination of marketing performance reports.

• Develop and create instructional and promotional content that incorporates images/image galleries, video, slideshows, and other multimedia elements.

• Serve as liaison for school events and in support of school events team.

• Work with external vendors for graphic design services, printing, promotional materials, marketing automation services, etc.

• Provide general marketing and project management support for the Marketing & Communications team.
• Build and update bulk and automated marketing emails using existing templates in Emma.

• Create test lists and conduct email testing for formatting and dynamic content.

• Facilitate the email proofreading process.

• Create banner ads using images or text blocks within Emma.

• Segment and upload email lists into the ESP.

• Create UTM tracking codes and pull campaign response metrics.

• Assist with developing and updating standard operating procedures for email marketing.

• Identify value-added content from existing CTY materials for inclusion in marketing emails.

• Other duties as assigned.

• High school diploma or graduation equivalent.
• Three years of related experience.
• Prior experience in a marketing/communications setting.
• Additional education may substitute for required experience to the extent permitted by the JHU equivalency formula.

• Bachelor’s Degree.
• Social media or project management certifications.
• Experience with events, media, and public relations.

Technical Skills & Expected Level of Proficiency

• Writing - Developing
• Project Coordination - Developing
• Email Marketing - Developing
• Digital Communications - Developing
• Content Marketing - Developing
• Campaign Management - Developing
• Branding - Developing

Technical Qualifications or Specialized Certifications

• Design experience a plus.
• Google Analytics experience a plus.
• Salesforce experience a plus.

Classified Title: Marketing Coordinator  
Role/Level/Range: ATO 37.5/03/OF  
Starting Salary Range: $20.00 - $37.80 HRLY ($20-$25 targeted range; Commensurate w/exp.) 
Employee group: Casual / On Call 
Schedule: M-F, Varies 
FLSA Status: Non-Exempt 
Location: Remote 
Department name: CTY Enrollment Services   
Personnel area: Academic and Business Centers