Marketing & Communications Manager
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AI Summary
The role involves owning the full marketing and communications function across three hospitality brands, including content creation, SEO, and PR. Key tasks include managing email campaigns, social media calendars, OTA listings, and maintaining media relationships.
Benefits:
- 401(k)
- 401(k) matching
- Bonus based on performance
- Competitive salary
- Training & development
- Vision insurance
About Us
Ghosal Luxury Lodging is a collection of private luxury cabins in the Great Smoky Mountains of Tennessee — large-group compounds, secluded retreats, and mountain top estates. Ghosal Experiences is our micro-wedding and elopement venue brand, offering intimate ceremony venues across multiple properties. Sojourn Tiny Home Village is an emerging glamping destination featuring private tiny homes, a community village concept, and an on-site cave tour experience.
We're a small, fast-moving ownership team building three distinct hospitality brands simultaneously. We need someone who can own the full marketing communications function — independently, without a large team behind them.
The Role
You'll be the marketing and communications owner across all three brands. That means setting the editorial calendar, writing the pitches, sending the emails, posting the content, managing the press relationships, and keeping the OTA listings sharp — all at once, all the time.
We need someone who understands hospitality marketing, can write well, knows how to build a brand presence from the ground up, and takes ownership without being managed.
What You'll Own
Content & SEO
- Publish 2–4 blog posts per week across GLL, GE, and Sojourn targeting high-intent search terms
- Build out transactional landing pages: large group cabins, elopement guides, hero discounts, location category pages
- Implement schema markup (Article, FAQ, LocalBusiness) on all published content
- Create Guest Posting Strategy for Backlinks/Drive Backlink Strategy
- Analyze SEO Gaps and run monthly SEO Audits
PR & Communications
- Pitch travel, wedding, and lifestyle publications for editorial coverage (T+L, Condé Nast Traveler, Garden & Gun, Southern Living, AFAR, and regional outlets)
- Write and distribute press releases for new launches, awards, and milestones
- Maintain media kits and manage press stays from logistics to follow-up
- Monitor brand mentions and manage our reputation across press, review platforms, and social
- Own crisis communications — draft responses, coordinate with ownership
Email Marketing
- Manage all email via Brevo across three brands and segmented guest lists
- Run monthly newsletters and build automated sequences: post-stay, rebooking, pre-arrival, seasonal, abandoned inquiry
- Grow the list; report monthly on open rates, CTR, and booking attribution
Social Media
- Own content calendars and publishing across Instagram, Facebook, Pinterest, and TikTok for all three brands
- Write all captions, manage hashtag strategy, engage with comments and DMs within 24 hours
- Source and schedule UGC; flag photo/video gaps for new shoots
Google Business Profile
- Publish 2–4 posts/month per brand, refresh photos monthly, respond to reviews within 48 hours
- Track profile views, clicks, and direction requests monthly
OTA Listings
- Audit and rewrite listing titles and descriptions across Airbnb, Vrbo, and Booking.com
- Manage photo uploads and ensure consistency across channels
- Monitor competitor listings monthly
Ad Copy Review
- Review all Meta and Google ad copy before launch — headlines, primary text, CTAs
- Maintain a swipe file of top-performing copy; suggest improvements based on performance data
---
What We're Looking For
- 3–5 years in hospitality, travel, or lifestyle marketing — agency or in-house
- Proven track record writing editorial pitches that landed coverage
- Strong writer: blog posts, press releases, email copy, social captions — all of it
- Hands-on with Brevo (or similar ESP), Meta Business Suite, Canva or equivalent
- Comfortable managing multiple brands simultaneously without losing voice consistency
- Self-directed: you ask for what you need, then figure it out
Bonus
- Experience with Airbnb/Vrbo listing optimization
- Familiarity with SEO fundamentals (keyword research, on-page, schema)
- Prior work in wedding/event, glamping, or boutique lodging
---
What We Offer
- Competitive salary commensurate with experience
- Complimentary stays at our properties
- Direct access to ownership — no bureaucracy, no approval chains on the small stuff
- A role that grows as the brands grow
Ghosal Luxury Lodging is a collection of private luxury cabins in the Great Smoky Mountains of Tennessee — large-group compounds, secluded retreats, and mountain top estates. Ghosal Experiences is our micro-wedding and elopement venue brand, offering intimate ceremony venues across multiple properties. Sojourn Tiny Home Village is an emerging glamping destination featuring private tiny homes, a community village concept, and an on-site cave tour experience.
We're a small, fast-moving ownership team building three distinct hospitality brands simultaneously. We need someone who can own the full marketing communications function — independently, without a large team behind them.
The Role
You'll be the marketing and communications owner across all three brands. That means setting the editorial calendar, writing the pitches, sending the emails, posting the content, managing the press relationships, and keeping the OTA listings sharp — all at once, all the time.
We need someone who understands hospitality marketing, can write well, knows how to build a brand presence from the ground up, and takes ownership without being managed.
What You'll Own
Content & SEO
- Publish 2–4 blog posts per week across GLL, GE, and Sojourn targeting high-intent search terms
- Build out transactional landing pages: large group cabins, elopement guides, hero discounts, location category pages
- Implement schema markup (Article, FAQ, LocalBusiness) on all published content
- Create Guest Posting Strategy for Backlinks/Drive Backlink Strategy
- Analyze SEO Gaps and run monthly SEO Audits
PR & Communications
- Pitch travel, wedding, and lifestyle publications for editorial coverage (T+L, Condé Nast Traveler, Garden & Gun, Southern Living, AFAR, and regional outlets)
- Write and distribute press releases for new launches, awards, and milestones
- Maintain media kits and manage press stays from logistics to follow-up
- Monitor brand mentions and manage our reputation across press, review platforms, and social
- Own crisis communications — draft responses, coordinate with ownership
Email Marketing
- Manage all email via Brevo across three brands and segmented guest lists
- Run monthly newsletters and build automated sequences: post-stay, rebooking, pre-arrival, seasonal, abandoned inquiry
- Grow the list; report monthly on open rates, CTR, and booking attribution
Social Media
- Own content calendars and publishing across Instagram, Facebook, Pinterest, and TikTok for all three brands
- Write all captions, manage hashtag strategy, engage with comments and DMs within 24 hours
- Source and schedule UGC; flag photo/video gaps for new shoots
Google Business Profile
- Publish 2–4 posts/month per brand, refresh photos monthly, respond to reviews within 48 hours
- Track profile views, clicks, and direction requests monthly
OTA Listings
- Audit and rewrite listing titles and descriptions across Airbnb, Vrbo, and Booking.com
- Manage photo uploads and ensure consistency across channels
- Monitor competitor listings monthly
Ad Copy Review
- Review all Meta and Google ad copy before launch — headlines, primary text, CTAs
- Maintain a swipe file of top-performing copy; suggest improvements based on performance data
---
What We're Looking For
- 3–5 years in hospitality, travel, or lifestyle marketing — agency or in-house
- Proven track record writing editorial pitches that landed coverage
- Strong writer: blog posts, press releases, email copy, social captions — all of it
- Hands-on with Brevo (or similar ESP), Meta Business Suite, Canva or equivalent
- Comfortable managing multiple brands simultaneously without losing voice consistency
- Self-directed: you ask for what you need, then figure it out
Bonus
- Experience with Airbnb/Vrbo listing optimization
- Familiarity with SEO fundamentals (keyword research, on-page, schema)
- Prior work in wedding/event, glamping, or boutique lodging
---
What We Offer
- Competitive salary commensurate with experience
- Complimentary stays at our properties
- Direct access to ownership — no bureaucracy, no approval chains on the small stuff
- A role that grows as the brands grow
Flexible work from home options available.
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