Marketing Automation Specialist

This is a remote position.

The Marketing Automation Specialist will own, rebuild, and scale My Amazon Guy’s marketing infrastructure, with a primary focus on HubSpot architecture, lifecycle automation, attribution clarity, and governance standards. This is a systems-first, hands-on role responsible for transforming our CRM and marketing automation ecosystem into a clean, scalable, revenue-driving engine. This is not a brand marketing or campaign execution role. This is a technical marketing systems leadership position focused on structure, integrity, and long-term scalability.

About My Amazon Guy
My Amazon Guy (MAG) is a full-service Amazon growth agency helping established Amazon sellers ($40K–$10M+ revenue) optimize, scale, and professionalize their Amazon businesses.

We generate leads through authority-driven content (YouTube, LinkedIn, SEO), paid media (Google & Meta), outbound ASIN review videos, and our Free Audit offer.

MAG is a thriving digital marketing agency with 500+ employees and a diverse global client base. Our culture is dynamic, performance-driven, and built around innovation and operational excellence.

Key Responsibilities

• HubSpot Architecture & Governance
  
• Conduct a full audit of properties, workflows, lists, lifecycle stages, and automation logic
  
• Remove deprecated workflows and redundant structures
  
• Deduplicate contacts and companies
  
• Redesign lifecycle stages for clarity and reporting integrity
  
• Implement clean segmentation logic
  
• Establish naming conventions and governance standards
  
• Restrict permissions and prevent ad hoc workflow creation
  
• Document system architecture and operational processes
  
• Lifecycle Marketing & Automation
  
• Build structured lifecycle segments (Lead, MQL, SQL, Opportunity, Customer)
  
• Develop dynamic segmentation frameworks based on intent and readiness
  
• Design and optimize automated nurture journeys
  
• Align marketing automation with sales handoff rules
  
• Eliminate unnecessary broadcast email volume
  
• Ensure all workflows are tied to measurable revenue movement
  
• BDR & Marketing Alignment
  
• Align outbound outreach (ASIN review videos and follow-ups) with automation logic
  
• Prevent overlapping or contradictory messaging
  
• Ensure intent signals trigger correct actions
  
• Maintain clean routing and lifecycle transitions
  
• Connect human sales outreach with automation systems
  
• Attribution & Funnel Clarity
  
• Work across platforms including:
  
• HubSpot (CRM)
  
• ActiveCampaign
  
• Instantly
  
• Google Ads
  
• Meta Ads
  
• Retention.com
  
• WordPress
  
• GA4
  
• Google Tag Manager
  
• Google Search Console
  
• Google Business Profile
  
• Trustpilot
  
• You will:
  
• Standardize UTM governance
  
• Improve multi-touch attribution visibility
  
• Align ad reporting with lifecycle progression
  
• Improve MQL → SQL → Opportunity tracking
  
• Reduce reporting ambiguity for leadership
  
• Marketing Infrastructure Protection
  
• Create segmentation request protocols
  
• Establish automation standards
  
• Protect system integrity from short-term workarounds
  
• Maintain documentation and system clarity
  
• Serve as long-term owner of marketing systems governance
  

Requirements

• 5+ years in Marketing Operations, RevOps, or Marketing Technology
  
• Deep, hands-on HubSpot experience (required)
  
• Proven experience cleaning and restructuring complex CRM environments
  
• Strong understanding of paid media funnels and conversion tracking
  
• Experience with lifecycle marketing, lead scoring, and segmentation frameworks
  
• Experience building or restructuring automation systems
  
• Comfortable enforcing governance and setting system standards
  
• Experience working with distributed teams (Filipino team experience preferred)
  
• A dual-monitor setup is required (at least 8GB of RAM)
  
• Must have at least 25 MBPS internet speed
  

Benefits

• 40 hours a week, 8 hours a day
  
• Competitive salary base
  
• Permanent WFH setup
  
• Unlimited FREE access to MAG School courses and SOP Library!
  
• Work schedule is in EST (Monday-Friday only)
  
• Opportunities for professional development and career advancement