Marketing Automation & AI Operations Manager

We’re looking for a senior, hands-on Marketing Automation & AI Operations Manager to build and own the AI and automation function within our Marketing team

Responsibilities:

• Unify performance data and reporting across all paid channels and tracking tools into a single, shared view, using MCP (Model Context Protocol) connections and advanced reporting techniques - accessible to the whole team, not any one individual
• Build automated alerting for budget pacing, cost, and performance anomalies so issues are caught immediately rather than discovered days later
• Design, deploy, and manage a set of AI agents that assist with campaign structuring, ad copy/creative generation, quality/compliance checks, and performance optimization
• Own the human review and approval process for anything AI produces before it goes live - ensuring oversight stays with the team
• Train and support existing channel owners on incorporating AI tools into their daily workflows
• Maintain a forward-looking marketing calendar covering major industry events, internal product releases, and seasonal opportunities
• Build and maintain high-value audience segments from customer data, and sync them to ad platforms to improve targeting and lookalike performance
• Track and report on affiliate program performance
• Report regularly to leadership on the impact of automation and AI initiatives
  
  

Requirements:

• Experience with marketing automation, APIs, or BI/reporting tools
• Familiarity with attribution/tracking systems and affiliate program platforms
• Hands-on experience using AI tools or agents for reporting, content generation, or campaign work
• Strong analytical skills - comfortable with CPA, ROAS, LTV, and cohort data
• Working knowledge of major paid channels (Google, Apple Search Ads, Meta, TikTok) - enough to build automation on top of them, not to run campaigns day-to-day
  
  

Nice to Have:

• Background in mobile apps, iGaming, or gaming/casino-style products
• Experience building or configuring automation workflows using no-code tools or scripting
• Experience managing or directing multiple AI agents in a production setting

What We Offer:

• Competitive salary
• Fully remote - work from anywhere
• Work schedule: Mon-Thu, 9:00-18:00; Fri, 9:00-15:00 (Cyprus time)
• Freedom to test and introduce new AI and automation tools
  
• Opportunity to build new processes and solutions from scratch
• Work with an experienced marketing and tech team
• Challenging, meaningful work with room to grow professionally