Market Places Business & Data Analyst (Remote)
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AI Summary
This role involves owning the analysis and reporting for marketplace performance across platforms like Amazon, Walmart, and TEMU, while identifying opportunities to grow sales and optimize product assortment. Key duties include building dashboards, analyzing trends, supporting pricing and advertising strategies, and ensuring content optimization for marketplace channels.
Summary:
We are seeking a Market Places Business & Data Analyst to support and scale BEL USA’s third-party marketplace ecosystem across platforms including Amazon, Walmart, and TEMU. The role combines data analysis, marketplace business strategy, performance optimization, and cross-functional collaboration to drive revenue, profitability, and marketplace presence.
This position reports to the Director of Market Places within the Ecommerce/Marketplace team.
Key Responsibilities:
- Marketplace Strategy & Operations
- Own analysis and reporting for marketplace performance (Amazon, Walmart, TEMU).
- Identify opportunities to grow sales, increase visibility, and optimize product assortment.
- Support pricing, promotions, advertising strategies, and inventory planning in marketplace channels.
- Collaborate with Merchandising, Supply Chain, and Brand teams to align marketplace launches and campaigns.
- Data Analytics & Insights
- Build and maintain dashboards and KPI reports for key metrics such as sales, traffic, conversions, ad spend ROI, buy box %, and customer behavior.
- Analyze marketplace trends and competitive performance to inform strategic decisions.
- Use SQL, Excel/Sheets, Python/R or BI tools (Tableau, Power BI) to deliver actionable insights.
- Implement A/B tests to optimize product content, pricing, and promotions.
- Marketplace Content & Optimization
- Ensure product listings are fully optimized with high-quality content, keywords, and compliance with marketplace policies.
- Work with Content/Creative teams to improve SEO and conversion rates for marketplace catalogs.
- Advertising & Spend Optimization
- Analyze advertising performance (Amazon PPC, Walmart Ads, TEMU promotions).
- Recommend bid strategies, keyword targets and budget allocation to maximize ROI.
- Collaborate with Marketing on paid and organic strategies to improve marketplace discoverability.
- Cross-Functional Collaboration
- Partner with Finance to forecast marketplace revenue and profitability.
- Coordinate with Supply Chain to manage inventory levels, replenishment, and FBA/WFS processes.
- Liaise with Customer Service to address marketplace-specific issues and feedback.
Qualifications Required:
- Bachelor’s degree in Business Analytics, Marketing, Economics, Data Science, or related field.
- 2+ years of analytical experience in ecommerce or marketplace environments.
- Strong proficiency in data analysis and visualization (Excel, SQL, BI tools).
- Experience with Amazon Seller/Vendor Central, Walmart Marketplace, and/or TEMU Seller tools.
- Ability to translate data into strategic recommendations.
- Excellent communication and cross-functional collaboration skills.
Preferred:
- Experience with Power BI or SQL.
- Prior experience in promotional products, retail, or consumer goods.
- Familiarity with marketplace advertising platforms and optimization techniques.
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