Market Launcher

About Luo

Luo is one of the fastest-growing FX and cross-border payments companies in Africa. We help African businesses pay their international suppliers faster, more transparently, and more competitively than traditional solutions.

After becoming a leading player in a few markets in record time, we are now ready to open new markets across the continent.

Role Overview

As a Market Launcher, you will open new markets for Luo in Africa.

This role comes with a lot of ambiguity. You'll land in a new country with a few clients, no team, and no established processes. Your job is to figure it out, fast. You need to thrive in that kind of environment.

The mission: launch the market, prove demand, build momentum, and grow it to the point where we hire a dedicated local team to take over.

Key Responsibilities

• Identify and evaluate new African markets for expansion (regulatory landscape, demand, competition, payment infrastructure).

• Develop and execute a go-to-market plan for each new country.

• Be the first commercial presence on the ground: prospect, pitch, and sign the first clients.

• Build relationships with local partners, banks, and regulators as needed.

• Set up the operational and commercial foundations for a sustainable local business.

• Grow the market to the point where it justifies a local team.

• Feed insights back to HQ to shape product, pricing, and compliance strategy for each market.

What We're Looking For

• Proven experience launching or scaling a business in new markets in Africa.

• You genuinely thrive in ambiguity, you don't wait for instructions, you create the path.

• Strong entrepreneurial mindset, comfortable building from zero with limited resources.

• Experience in fintech, FX, payments, or financial services is a strong plus.

• Excellent networking and relationship-building skills across cultures.

• Willingness to travel frequently across the continent.