Market Intelligence Director

Workiva’s Go-to-Market (GTM) Planning team drives strategy for our premier cloud-based platform. We are seeking a Market Intelligence Director to lead efforts that inform strategic decision-making across sales, marketing, and product teams.

The Market Intelligence Director will develop and implement strategies to monitor market trends, analyze the competitive landscape, and assess buying events that influence customer decisions. Collaborating with Portfolio and Solution Product Marketing, this role will provide timely, actionable insights to the Field and Partner organization to refine competitive positioning, enable sales, and support product development.

Join a forward-thinking team where 100% of marketing employees set annual AI goals and complete comprehensive AI training. As we transition to a fully AI-embedded organization, Workiva is investing in its marketers to be best-in-class AI practitioners. You will embed AI into the core of your work to power our go-to-market engine: automating competitive research to identify market gaps, using generative models to pressure-test messaging against specific personas, and leveraging AI-driven insights to accelerate product discovery.

What You’ll Do

• Drive the architecture and design of a sophisticated competitive intelligence program, serving as the primary internal authority on competitive and market trends. Equip sales teams with effective strategies to counter competitor positioning in a highly competitive market

• Establish the protocols and rapid-response frameworks for analyzing and neutralizing competitive misinformation across GTM channels

• Architect and scale evidence-based enablement frameworks and materials, such as predictive battlecards, to elevate the field's competitive positioning

• Drive the strategic direction of the Win/Loss program, determining how internal and external data integrations can best optimize GTM decision-making

• Analyze current and potential target markets, including Total Addressable Market (TAM), Serviceable Available Market (SAM), and SWOT assessments

• Strategize on increased integration of cross-functional capabilities, building formal intelligence-sharing networks with key internal decision-makers to influence functional priorities

• Provide strategic guidance to sales and sales engineering teams on effective competitive tactics

• Develop impactful competitive messaging for global sales and marketing initiatives

• Collaborate with marketing, product, and field teams to refine competitive positioning and influence product development roadmaps

• Represent Workiva at industry forums and conferences, providing insights on market conditions and emerging trends

• Engage with clients and partners to influence decisions through timely and thorough competitive analysis

What You’ll Need

Minimum Qualifications

• Bachelor’s Degree in marketing or related field

• 10+ years of experience in market intelligence, competitive intelligence, product marketing or related fields, closely related roles that could include: product management and sales

• Experience in the B2B technology and/or SaaS industry

Preferred Qualifications

• Proficiency in influencing Go-to-Market (GTM) strategies, approaches, and tactics

• Exceptional communication skills with the ability to engage and influence stakeholders at all levels, from end-users and buyers to executive leadership

• Proven ability to drive complex programs with strong leadership and cross-functional collaboration (experience leading without direct authority preferred)

• Deep expertise in competitive analysis frameworks, win/loss programs, and market intelligence tools, with a track record of turning insights into strategic action

• Demonstrated success in collaborating and influencing cross-functional leadership teams, including Sales, Marketing, Product, Sales Operations, Enablement, and Customer Success

• Proven ability to gather, analyze, and act on competitive insights to drive data-informed decision-making

• Expertise in competitive intelligence platforms, CRM, and analytics tools

Travel Requirements & Working Conditions

• 30% travel for company events and internal meetings

• Reliable internet access for any period of time working remotely and not in a Workiva office

How You’ll Be Rewarded

✅ A discretionary bonus typically paid annually

✅ Restricted Stock Units granted at time of hire

✅ 401(k) match and comprehensive employee benefits package

The salary range represents the low and high end of the salary range for this job in the US. Minimums and maximums may vary based on location. The actual salary offer will carefully consider a wide range of factors, including your skills, qualifications, experience and other relevant factors.

Why Join Workiva

Workiva is the platform designed to bring confidence, control, and a competitive edge to the world’s most complex organizations. Our AI-powered platform unifies finance, risk, and sustainability on a single, secure foundation—ensuring data is trusted, traceable, and ready to act on. With an unbroken path from source to output, leaders gain confidence in their numbers, visibility into current and emerging risks, and the ability to move with speed and precision in a constantly changing world.

At Workiva, you’ll bring technology to market that executives, boards, and regulators depend on. The work you do here helps organizations navigate uncertainty, maintain trust, and make decisions that stand up to scrutiny. If you’re energized by meaningful challenges, inspired by collaborative teams, and motivated to help organizations turn uncertainty into advantage, we’d love to meet you.

Employment decisions are made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other protected characteristic.

Workiva is committed to working with and providing reasonable accommodations to applicants with disabilities. To request assistance with the application process, please email talentacquisition@workiva.com.
 

Workiva employees are required to undergo comprehensive security and privacy training tailored to their roles, ensuring adherence to company policies and regulatory standards.

Workiva supports employees in working where they work best - either from an office or remotely from any location within their country of employment.