Mandatory internship - Social Media Management - Native Italian speaker

Deine Aufgaben

• Create, plan and publish engaging content for our Italian Instagram account.
• Adapt global content into compelling Italian-localized content.
• Develop content ideas that resonate with Italian pet owners.
• Manage the editorial calendar and ensure consistent posting.
• Monitor community engagement and interact with followers.
• Analyze performance metrics and provide recommendations for improvement.

• Identify, recruit and onboard relevant Italian influencers and content creators.
• Build and maintain long-term relationships with influencers.
• Coordinate influencer campaigns from briefing to reporting.
• Negotiate collaborations and ensure timely execution.
• Track campaign performance and ROI.
• Develop a scalable influencer network to support VEGDOG's growth in Italy.

• Review and adapt marketing materials, product descriptions, landing pages and campaigns for the Italian market.
• Ensure that messaging, tone of voice and cultural references are relevant for Italian consumers.
• Provide feedback on customer expectations, trends and competitive activities in Italy.
• Support product launches and promotional campaigns with local market insights.
• Act as an internal expert on Italian consumer behavior and pet owner preferences.

• Assist the Marketing and E-commerce teams with ad hoc projects related to Italy.
• Support customer communication and content localization when needed.
• Help identify growth opportunities and new partnerships in the Italian market.
• Contribute ideas to improve brand awareness and customer acquisition in Italy.

• Build and grow our Italian social media presence.
• Create authentic connections with Italian pet owners.
• Establish and manage a network of Italian influencers and brand ambassadors.
• Ensure our communication feels truly local and culturally relevant.
• Help accelerate VEGDOG's growth and brand awareness in Italy.
• Bring valuable market insights that influence marketing, content and commercial decisions.

Was solltest du mitbringen

• Native Italian speaker.
• Excellent written communication skills and strong understanding of Italian social media culture.
• Good English skills; German is a plus but not required.
• Strong interest in social media, influencer marketing and digital marketing.
• Creative mindset combined with an analytical approach.
• Comfortable working independently and taking ownership of projects.
• Organized, proactive and detail-oriented.
• Passion for pets and animal welfare is a strong advantage.
• First experience with Instagram, TikTok, influencer management or content creation is a plus.

Warum VEGDOG?

• Hands-on experience in international D2C and e-commerce marketing.
• Direct responsibility from day one.
• Exposure to social media, influencer marketing, localization and international expansion.
• Close collaboration with experienced marketing and commercial teams.
• The opportunity to make a visible impact on the growth of a fast-growing consumer brand.

About us