Manager, Enrollment Advisors

About OpenEd

At OpenEd, we’re opening the world to every learner. With over 100,000 students served and growing rapidly, families trust us as a partner to the most precious thing in their lives, their children. Our vision: a future where education is no longer constrained by geography, rigid models, or outdated systems. Our mission: to give every student customized, world-class education and resources, empowering families and opening millions of doors for learners across the country.

Our Culture (The Foundation of Everything We Do)

Culture at OpenEd is intentional. It’s defined by what we promote—and what we tolerate. Our latest eNPS (employee net promoter score) of 76 places OpenEd in the top .1% of technology companies. Our values aren't just words; they are non-negotiable principles that guide every decision:

• Customer First – Obsessed with delivering value; we fight tirelessly for our learners and families.

• Hard Choices, Easy Life – Face challenges directly, swiftly, and transparently.

• I Did > We Should – Action over theory; bring experiments, not just opinions.

• Learn Out Loud – Share your growth openly; feedback is a gift, ego is the enemy.

• Prioritize Ruthlessly – Excellence in the few critical areas over mediocrity everywhere.

• Fast AND World Class – Speed doesn’t compromise quality.

• Strong Opinions, Weakly Held – Advocate passionately, adjust readily.

• Make Others Famous – Elevate your colleagues, partners, and community.

We're currently accepting applications from those living in: AR, AZ, CO, FL, GA, ID, IN, IL, IO, KS, MA, MD, MN, MO, MT, NC, NM, NV, NY, OH, OK, OR, RI, SC, TN, TX, UT, VA, WA, WI, WV.

About the Role:

This is a builder’s role. You will create the inside sales function at OpenEd — the playbooks, the team, the KPIs, the culture, and the processes that will carry us through our next phase of growth. You will report directly to the VP of Family Success and serve as a key leader in the Success Division, working alongside Enrollment Advisors, Family Success leadership, and cross-functional partners in marketing, operations, and program communications.

You will hire, coach, and develop a team of Enrollment Advisors whose sole focus is converting interested applicants into enrolled, committed families. This is consultative, trust-based, high-volume selling — not a traditional sales floor. Your team will be the first meaningful human voice a family hears after expressing interest in OpenEd, and the standard you set will define our family experience from day one.

If you have built an inside sales team from scratch, driven it through hypergrowth, and know what it takes to establish both the infrastructure and the culture that sustains performance over time — this role was written for you.

Your Immediate Impact:

Team Building & Talent Development

• Recruit, hire, and onboard a high-performing team of Enrollment Advisors, building from a small founding team toward a scalable function

• Develop and maintain individualized coaching plans; conduct regular 1:1s and performance reviews rooted in data and growth

• Build a team culture centered on consultative, mission-driven selling — where closing an enrollment means a family felt heard and supported, not sold to

• Create clear career pathways for Enrollment Advisors and serve as an advocate for their professional growth within the Success Division

Process, Playbook & Systems

• Design and own the Enrollment Advisor playbook end to end: applicant outreach cadences, call scripts, objection handling, follow-up sequences, and re-engagement workflows

• Establish and enforce a 24-hour first-contact standard — every applicant receives a meaningful outreach within 24 hours of entering the pipeline

• Build and continuously refine the full applicant journey from first contact through enrollment close, ensuring no family falls through the cracks

• Partner with marketing and operations to align on lead quality, handoff protocols, and pipeline definitions

• Own CRM hygiene standards and pipeline reporting accuracy; ensure your team’s data is trustworthy and actionable

Performance & Growth

• Set, track, and report on team KPIs: applicant contact rate, time-to-first-contact, application-to-enrollment conversion rate, pipeline velocity, and individual advisor performance

• Deliver weekly and monthly enrollment performance reporting to VP of Success and leadership

• Identify conversion gaps and diagnose root causes — whether in messaging, process, staffing, or pipeline quality — and implement solutions quickly

• Partner with VP of Success and operations to model enrollment capacity needs as OpenEd enters new states and grows existing territories

• Contribute to annual and seasonal enrollment planning, including staffing ramps ahead of high-volume enrollment periods

Cross-Functional Leadership

• Serve as the voice of the Enrollment Advisor team in Success Division leadership conversations

• Collaborate with Family Success leadership to ensure a smooth handoff from enrolled to onboarding, with warm transitions that protect the family relationship

• Partner with the Program Communications Manager to align outreach messaging and multi-channel enrollment campaigns

• Participate in state-level enrollment strategy conversations, providing ground-level insight on conversion trends and barriers
  

Success Metrics:

• In your first 60 days, you will have audited the current enrollment process, built the first version of the Enrollment Advisor playbook, established core KPIs, and hired or assessed your founding team.

• By the end of your first year, OpenEd will have a functioning, data-driven inside sales team that consistently converts applicants at an improving rate, operates with full CRM visibility, and has a reputation internally as one of the highest-functioning teams in the organization.

Who you Are:

• 5+ years in inside sales, enrollment sales, or consumer-facing sales roles, with at least 2 years in a people management capacity

• Demonstrated experience building a sales or enrollment function from early stage—you’ve written a playbook before, not just followed one

• Proven track record of leading a team through high-growth or hypergrowth: you’ve seen volume scale rapidly and know how to hire, coach, and retain through it

• Deep fluency in high-volume, direct-to-consumer sales motions—you understand that trust and speed are not in conflict, they are both required

• Strong CRM proficiency (HubSpot preferred); comfort with pipeline reporting, forecasting, and using data to drive coaching decisions

• Exceptional communication skills: you can coach a rep in the morning, present KPIs to a VP in the afternoon, and write a call script by end of day

• Comfort operating in ambiguity and building structure where little exists

Strongly Preferred

• Experience in K-12 education, educational services, or mission-driven consumer organizations where the “product” is deeply personal to the buyer

• Familiarity with consultative or trust-based selling frameworks in a B2C environment

• Experience managing remote or distributed sales teams across multiple states or regions

• Exposure to enrollment, admissions, or membership-based sales models

This Role Will Excite You IF:

• You’re energized by building something from zero—writing the playbook, not just running it

• You believe trust and speed are both required in great consumer sales, not in tension

• You love coaching reps to be the first meaningful human voice a family hears

• You thrive in ambiguity and create structure where little exists

• You’re passionate about education and OpenEd’s mission to personalize learning for every child
  

Team & Autonomy:

You will serve as a key leader in the Success Division with the autonomy to build the inside sales function from the ground up—owning the playbook, KPIs, team structure, and culture. You will work alongside Enrollment Advisors and Family Success leadership, and collaborate cross-functionally with marketing, operations, and program communications, while reporting directly to the VP of Family Success.

Reporting Line:

This position reports to the VP of Family Success

EEO Statement

OpenEd is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

OpenEd participates in E-Verify.