Link-Building Outreach Specialist (£27K - £33K DOE)

We're the team iGaming operators turn to when growth matters most — and we're growing fast ourselves. At Receptional, you'll find colleagues who are bright, ambitious, and genuinely supportive. Specialists who do their best work together, sharing ideas, moving fast, and holding themselves to a high bar.
 
Whether you're starting out or stepping up, you'll get genuine investment in your development through our internal academy, real variety in your work, and a direct impact on some of the biggest names in the industry. Competitive benefits, flexible working, and a team that has your back.
 
We were named Marketing Services Supplier of the Year at the EGR B2B Awards 2026, and Best Medium Agency to Work For at the Company Culture Awards 2025 — recognition for the work we do and the place we've built to do it.
 
Link-building in iGaming is one of the most challenging outreach environments in digital marketing. The sector is heavily scrutinised, publisher standards are high, and the placements that actually move the needle take real skill to secure. As a Link-Building Outreach Specialist at Receptional you'll be working across a portfolio of iGaming clients with genuine account ownership, real variety, and a team that takes outreach seriously as a discipline — not an afterthought. If you want to work somewhere that invests in doing this properly, this is worth a look.
This is a hands-on outreach role where you'll be running strategic link-building campaigns for iGaming clients from end to end. That means researching targets, crafting pitches, negotiating placements, and producing content that meets publisher editorial standards — all at pace, across multiple accounts simultaneously. There's no hiding behind process here; you'll be expected to own your accounts, drive results, and bring strategic thinking to everything you do.
 
In practice, that looks like:
 

• Researching and developing strategic link-building plans that maximise ROI across your client  portfolio
• Sourcing relevant  publications and websites aligned to each client's sector and objectives
• Crafting compelling  outreach communications and negotiating placements within agreed  parameters
• Developing targeted content  assets designed to secure placements — written to editorial standard,  built around what publishers actually want
• Monitoring and analysing  campaign performance continuously — optimising what isn't working,  doubling down on what is
• Owning your client accounts  end-to-end: reporting, updates, strategy sessions, and KAM planning
• Presenting campaign  insights and performance to clients with confidence
• Contributing to agency  marketing and growth initiatives — newsletters, blog posts, and client      development plans

You'll need to be analytically sharp, commercially aware, and genuinely comfortable in client-facing situations. This isn't a role where you can hide behind spreadsheets — you'll be pitching publishers, negotiating placements, and presenting performance to clients who expect results. At the same time, you need to be a strong day-to-day operator: organised, proactive, and on top of the detail across multiple accounts simultaneously.
 
Essential:

• At least 1 year's  experience in off-page SEO and link-building, ideally agency-side
• A proven ability to craft  compelling, persuasive outreach communication that gets results
• Proficient with outreach  and SEO tools — BuzzStream, Ahrefs, or equivalent
• Data-driven mindset: you set measurable goals, track performance, and optimise based on what the  numbers tell you
• Strong organisational  skills — you manage multiple client deadlines simultaneously without things slipping
• Comfortable presenting to clients and internal stakeholders
• Comfortable using AI tools to support content production and outreach workflows

 
Desirable:

• Experience in digital PR  campaigns
• Some knowledge of SEO or  content optimisation
• iGaming or regulated-sector  experience — we'll get you up to speed if not

 
How you'll be measured
 
Link diversity targets met each month, content quality and output against agreed timelines, deadline adherence across all client deliverables, and outreach effectiveness — open rates, placement success rate, and live links secured.
£27,000 - £33,000 depending on experience.
Remote-first position.
 
Your Growth, Supported
Defined career pathways, personal development plans, and regular appraisals so you always know where you stand and what's next. Team training budgets, a Training Academy, an AI-powered learning platform, and a genuine commitment to promoting from within.
 
Pay and Rewards That Reflect Your Work
Competitive salaries benchmarked annually, a company bonus paid twice a year, enhanced pension contributions as your career develops, a Long-Term Incentive Plan, and generous referral bonuses. Good work gets rewarded here.
 
Your Contribution, Recognised
Monthly MVP Award (£100), Values Champion recognition (£25 plus a prize wheel spin up to £100), and an annual Player of the Season award (up to £250). Weekly shout-outs and appreciation from colleagues and managers are just part of how we work.
 
Health and Wellbeing
Free annual health checks, flu jabs, and eye tests. Access to mental health first aiders, confidential counselling sessions, a cycle-to-work scheme, and five paid sick days on top of SSP. We take looking after our people seriously.
 
Time That's Yours
25 days holiday (plus bank holidays) rising to 30 with tenure, your birthday off, flexible working hours, hybrid and remote options, and two weeks working abroad. Enhanced maternity and paternity pay, and work that fits around your life, not the other way around.
 
A Team Worth Being Part Of
Regular Lunch 'n' Learns, quarterly off-sites, monthly socials, two paid volunteering days, an annual charity partnership chosen by the team, and an AI Taskforce putting innovation in everyone's hands. We're building something together — and that should feel like it.