Lead Director, Digital Content Studio & Story Hub

We’re building a world of health around every individual — shaping a more connected, convenient and compassionate health experience. At CVS Health®, you’ll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger – helping to simplify health care one person, one family and one community at a time.

Job Description

CVS Health is formalizing a new Digital Content Studio that will unify storytelling, production, and creative capabilities to support CVSHealth.com, enterprise social media, and additional enterprise distribution channels. Within this new organization, the Story Hub will serve as the Studio’s strategic editorial and story‑development engine responsible for identifying, curating, and shaping the stories that fuel content creation across the enterprise for external audiences.

The Lead Director will build, lead, and scale this new capability. This includes establishing the operating model, governance, workflows, and standards for both creative production and enterprise storytelling. The role will directly manage a Creative Lead (motion graphics/design) and a Senior Producer, and will collaborate closely with channel partners and business units to ensure high‑quality, impactful content that reflects CVS Health’s purpose and value.

Responsibilities

Digital Content Studio Leadership

• Establish and lead CVS Health’s new Digital Content Studio, defining vision, structure, workflows, and long‑term capability growth.
• Manage and mentor a Creative Lead (motion graphics/design) and a Senior Producer overseeing production cycles and asset delivery.
• Oversee the creation of digital content, including video, motion graphics, design, and written assets, for CVSHealth.com, enterprise social channels, and other owned or emerging distribution platforms.
• Develop scalable production processes for intake, prioritization, creative development, and delivery.
• Ensure all content aligns with brand, accessibility, and performance standards.

Integrated Story Hub Capability

• Build and lead the Story Hub as an editorial and insights capability within the Digital Content Studio.
• Create the systems and governance for story intake, evaluation, prioritization, and lifecycle management.
• Source high‑value stories from across the enterprise and shape them into narrative‑ready material for content development.
• Maintain a centralized database of stories, insights, and raw materials that fuel digital content creation.
• Ensure seamless collaboration between the Story Hub and creative/production teams to accelerate content development.

Cross‑Functional Partnership

• Serve as the primary partner to channel owners overseeing CVSHealth.com, enterprise social media, and additional enterprise distribution channels.
• Translate channel and campaign needs into editorial pipelines, content plans, and creative briefs.
• Build strong relationships with business units across the enterprise to source stories, gather insights, and support content needs.
• Provide strategic counsel on storytelling, creative execution, and cross‑channel activation.

Governance & Operational Excellence

• Establish governance frameworks covering content review, approvals, workflows, storage, and usage.
• Build playbooks, templates, and documentation for consistent content development and enterprise storytelling.
• Drive operational improvements to enhance efficiency, reduce bottlenecks, and support scalability.
• Implement tracking systems for editorial status, production workflows, and asset delivery.

Culture Building & Enablement

• Develop and enable a network of “story champions” across the organization to support ongoing story sourcing.
• Partner with business units to embed storytelling practices and increase participation in Studio processes.
• Promote a shared responsibility model where teams across the enterprise contribute stories and insights that support content creation.

Measurement & Continuous Improvement

• Establish key performance indicators for Story Hub and Studio operations, including story pipeline growth, production velocity, content performance, and cross‑team collaboration.
• Report insights and trends to leadership and channel partners.
• Use data to optimize editorial strategy, production operations, and content effectiveness.

Required Qualifications

• 10+ years of experience in content development/strategy, creative operations and production, digital communications, or editorial leadership.
• Experience building, formalizing, or scaling creative or content capabilities, including process and workflow design.
• Strong background managing creative and production teams, including video, design, and multimedia work.
• Demonstrated ability to partner with digital channel owners and translate strategy into content plans.
• Proven experience managing and developing creative and production talent.
• Strong stakeholder‑management, relationship‑building, and organizational skills.
• Familiarity and fluency with the U.S. health care landscape, including pharmacy, pharmacy benefit management, and/or health insurance sectors.

Preferred Qualifications

• Experience launching editorial platforms, content hubs, or centralized content operations.
• Experience working in a large, complex, or regulated enterprise.
• Familiarity with content management systems, digital asset workflows, or customer insights platforms.

Education

• Bachelor’s degree in Communications, Journalism, Digital Media, Marketing, or a related field required.
• Master’s degree preferred.

Why Join Us

This role offers a unique opportunity to build an integrated storytelling and content production capability from the ground up. You will shape how CVS Health discovers, crafts, and delivers the stories that define our brand and demonstrate our impact to the millions of people we serve.

Pay Range

The typical pay range for this role is:

This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls.  The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors.  This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above.  This position also includes an award target in the company’s equity award program. 
 

Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.

Great benefits for great people

We take pride in offering a comprehensive and competitive mix of pay and benefits that reflects our commitment to our colleagues and their families.

Additional details about available benefits are provided during the application process and on Benefits Moments.

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.