Lead - Creative Specialist (NEO)

Job Purpose

We are seeking a highly creative and versatile Creative Designer to join Mashreq UAE Retail Marketing team. The ideal candidate will collaborate closely with the marketing team to conceptualize and execute innovative ideas, designs, and visual concepts for Mashreq campaigns, promotional / engagement activities, and marketing communications across various digital and offline platforms in the UAE.

Job Responsibilities 

• Work closely with marketing team to produce new creative ideas for Mashreq NEO, promotional campaigns, and marketing communications, in line with business objectives for the campaigns.
• Takes input from marketing team to ensure that designs meet organizational standards and brand expectations, express ideas/concepts accurately.
• Develop creative concepts & also has experience in adapting layouts into different mediums & sizes
• Create visually compelling designs, graphics, and layouts for marketing campaigns, social media content, emails, mobile notifications, and other marketing / advertising materials targeting existing to bank and new to bank customers. 
• Ensure all designs and creative outputs are consistent with Mashreq NEO brand guidelines, maintaining a cohesive and impactful visual identity across all mediums.
• Expertise in adapting and optimizing layouts, designs, and visuals for various digital and print mediums, ensuring seamless integration and effectiveness across different platforms and sizes.
• Collaborate effectively with cross-functional teams, including marketing managers and product team to understand project requirements and deliver designs that meet objectives.
• Stay updated on design trends, emerging technologies, and best practices in graphic design and digital media to infuse creativity and innovation into design strategies.
• Take an active role in crafting compelling written content to complement visual designs, including but not limited to, headlines, taglines, captions, and concise copy for marketing collateral, ensuring a cohesive blend of creative visuals with impactful messaging.
• Develop and maintain consistency in brand voice and messaging across all creative outputs, ensuring that written content aligns seamlessly with the visual elements.
• Capability in leveraging AI tools and platforms to enhance end-to-end campaign creative development, including ideation, content generation, visual design, and adaptation across formats. This includes the effective use of generative AI (e.g. image, video, and text tools) to accelerate production, improve creative quality, and optimise outputs for performance across digital and offline channels. 
• Strong understanding of retail banking to deliver innovative, high-impact campaigns while maintaining brand integrity, regulatory compliance, and quality standards.

Operating Environment, Framework and Boundaries, Working Relationships

• Work with the marketing team and collaboration with key stakeholder (NEO segment team) to produce the required campaign materials for Mashreq NEO as per business objectives 

• Takes input from marketing team to ensure the designs meet organizational standards & brand expectations, express ideas/concepts accurately

• Ensure creative materials readiness before campaign launch

• Demonstrate brand values in everyday life at work

• Comply with compliance with all relevant Operational Risk and Compliance related policies and procedures, covering regulatory, local and group requirements

• Remote Working role based in Pakistan. 

Problem Solving

Strong requirement to be able to handle issues with short turnaround time & manage multiple stakeholders, multi-task. 

Decision Making Authority & Responsibility

• Assess project requirements and prioritize tasks effectively, making decisions on project timelines and resource allocation to meet deadlines without compromising quality.
• Evaluate and refine creative concepts, making decisions based on feasibility, impact, and alignment with brand guidelines and campaign objectives.
• Make informed decisions on adapting designs and layouts to various mediums and sizes, strategizing how visual elements can be optimized for maximum impact across different platforms.

Knowledge, Skills and Experience

• Exceptional creativity, design skills and good in creative writing.
• Strong portfolio showcasing creative designs, visual concepts, and adaptable layouts.
• Excellent communication and collaboration skills.
• Ability to manage multiple projects with varying deadlines.

Qualifications 

• Proven experience (minimum 4-7 years) within a marketing role or advertising agency with graphic design software, including Illustrator, InDesign, Photoshop (Adobe Creative Suite, etc.). 
• Bachelor’s degree in graphic design, Visual Arts, or related field. 
• Experience working for financial services (bank/fintech) or technology sectors required. Experience working for a UAE company or exposure to global organisations would be a plus.
• Proven ability to use AI tools (e.g. Midjourney, Google Gemini/Veo, BytePlus, Adobe Firefly, Runway, etc) to enhance/develop creative ideation, production, and optimisation across campaign formats (visual, video, and copy), combining data-driven insights with strong creative judgment.