Lead Analyst, Consumer Insights
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AI Summary
A leader in technology and innovation, Southwire Company, LLC is one of North America’s largest wire and cable producers. Southwire and its subsidiaries manufacture building wire and cable, utility products, metal-clad cable, portable and electronic cord products, OEM wire products and engineered products. In addition, Southwire supplies assembled products, contractor equipment, electrical components, hand tools and jobsite power and lighting solutions. The company also offers digital solutions including contractor planning and utility grid resiliency as well as field services including cable testing, rejuvenation and replacement to support our customers as a value-add partner. We are proud to offer competitive compensation, employee benefits, tuition reimbursement and unlimited growth opportunities. Our more than seven decades of progressive growth can be attributed to our determination to developing innovative systems and solutions, exercising environmental stewardship and enhancing the well-being of the communities in which we work and live. How will you power what’s possible?
Location: Remote
Job Summary
The Lead Analyst, Consumer Insights is responsible for obtaining and translating contractor, distributor, and end-user data into actionable insights that drive product innovation, go-to-market strategy, and business growth within the Electrical Products portfolio. This role serves as the voice of the customer, enabling data-driven decisions across product development, marketing, and commercial execution.
This position bridges market research, analytics, and strategy, transforming raw data into clear recommendations that influence product roadmaps, channel strategy, and customer experience.
Key Responsibilities
Design and execute quantitative and qualitative research (surveys, jobsite interviews, field observations, product field testing, VOC programs)
Analyze contractor behavior, buying patterns, and unmet needs across electrical categories
Develop actionable insights on product usage, installation pain points, and productivity drivers
Build segmentation models (contractor type, application, channel, jobsite needs)
Partner with Product Management and Engineering to embed customer insights into NPI pipeline
Translate insights into product requirements, feature prioritization, and value propositions
Identify whitespace opportunities for new products and adjacent category expansion
Analyze competitor products, channel strategies, and share shifts
Convert complex data into clear, concise insights and recommendations.
Establish best practices for insights methodologies and data integrity
Required Education & Experience
Bachelor's Degree
Specialized Degree: Marketing, Market Research, Business Analytics, Product Management, Engineering, Communications, Psychology, Sociology, or related field
8-11 Years Experience
Field(s) of Expertise:
Consumer insights, market research, VOC strategy, product marketing, commercial analytics, or related field supporting industrial, contractor, or manufacturing markets.
Consumer research, contractor/distribution channels, commercial or residential construction markets, B2B product insights, or industrial/manufacturing environment, Commercial & Residential Construction
Preferred Education & Experience
Master's degree
Specialized Degree: Marketing Research, Business Analytics, Market Intelligence, Product Management, Engineering, Psychology, Sociology, or related field
12-14 Years Experience
Field(s) of Expertise:
Consumer insights, market research, product strategy, or commercial analytics
Electrical products, construction products, industrial manufacturing, contractor research, channel marketing, or B2B customer insights
Certifications/Licenses:
Certifications in Market Research, Data Analytics, Product Management, or VOC methodologies
Pragmatic Institute Certification
Certified Market Research Analyst (CMRA)
Insights Association coursework/certifications
Tableau or Power BI certification
Product Management certification
Spans of Control
Does this role manage Southwire team members: No
Travel
Domestic - up to 50% of time
Physical Requirements
Driving - 15% of time
Standing - 30% of time
Sitting - 25% of time
Walking - 30% of time
Working Conditions
Office
Laboratory
Plant/Warehouse Floor
Job Site
Equipment
Hard Hat
Computer/Keyboard
Safety Glasses
Safety Shoes
Safety Vest
Power Tools
Competencies
Skills
Benefits We Offer:
- 401k with Matching
- Family and Individual Insurance Packages (Health, Life, Dental, and Vision)
- Paid Time Off & Paid Holidays
- Long & Short-Term Disability
- Supplemental Insurance Plans
- Employee Assistance Program
- Employee Referral Program
- Tuition Reimbursement Programs
- Advancement & Professional Growth opportunities
- Parental Leave
- & More
Southwire is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law.
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