Junior User Acquisition Specialist (Skillsta)

Headway Inc is a global tech company, revolutionizing lifelong learning by creating digital products for over 150 million users worldwide. Our mission is to help people grow. We’re proud to be ranked 4th among the World’s Top EdTech Сompanies by TIME magazine. We believe lifelong learning should be accessible, personalized, and impactful to each individual. That’s how we change the world and why we bring together exceptional minds.

The core of our achievements is our team. We believe in people and shared values SELECT. That’s why, together with Yuliia Sydoruk, User Acquisition Lead at Skillsta by Headway Inc, we’re looking for a User Acquisition Specialist to join our team of superstars transforming the EdTech industry.

What product and team will you be working on?

Skillsta is a digital product that helps users across the globe improve their soft skills through short, interactive lessons based on real-life situations. The app ranked among the top 20 in the Education category on the US App Store.

You'll be part of Headway Inc's broader marketing community – 100+ people across all products – where you'll always find someone to think through a challenge with, learn from, or be inspired by.

This job is perfect for you if you:

• Are excited to see the direct impact of your work reflected in both financial and product metrics at Skillsta.

• Want to scale the product to millions of downloads and making it even better for users around the world.

• Enjoy the freedom to test bold hypotheses, with the potential to fully own a channel or user acquisition flow in the future.

• Thrive in a fast-paced, startup-like environment where things move quickly – and so will your growth.

• Love working with a performance-driven team of people who are fully committed to results.

• Are eager to grow in a data-driven environment where experiments and analytics guide every decision.

• Value strong partnerships – we work closely with Google, Meta, and TikTok.

What you’ll do:

• Launch and scale ad campaigns to promote the product on our core platform — Meta.

• Analyze data, metrics, and test outcomes to make data-driven decisions.

• Build and test user behavior hypotheses using performance marketing and CRO tools, and collaborate closely with the Product Marketing Team.

• Monitor and analyze EdTech market trends.

• Collaborate with the creative production team: suggest new ad creatives and provide feedback on their performance.

You’ll be a great fit if you:

• Have some experience in marketing, user acquisition, FMCG, consulting — or you’re just starting out and eager to grow fast.

• Know your way around numbers, can use them to make smart decisions, and uncover causal relationships.

• Love to research, ask “why?”, and figure things out from the ground up.

• Have a willingness to quickly learn new tools (Amplitude, AppsFlyer, Tableau, ad platforms).

• Communicate confidently in English (Upper-Intermediate+);

• Share our SELECT values and enjoy working as part of a collaborative, driven team.

What do we offer:

• Work within an ambitious team on a socially impactful education product.

• An office with a reliable shelter, generators, satellite internet, and other amenities.

• Access to our corporate knowledge base and professional communities.

• Personal development plan.

• Compensation for English language learning, external training, and courses.

• Medical insurance and full sick leave compensation.

• Company doctor and massage in the office.

• Sports activities: running, yoga, boxing, and more.

• Corporate holidays: we go on a week-paid holiday to rest and recharge twice a year.

• Supporting initiatives that help Ukraine. Find out more about our projects here.

Working schedule

This is a full-time position with a hybrid remote option. It means that you can decide for yourself: whether you want to work from the office, remotely, or combine these options.

Are you interested?

Send your CV!

We’ve created a Talent Guide to help you navigate our hiring process with clarity and confidence — and get the most out of each stage. Take a look here.