Junior Reporting and Analytics Specialist

Position Title: Junior Reporting and Analytics Specialist

Department: Client Services/Operations

Location: Remote – Home office based

Reports To: Systems Administrator & Analytics Specialist

Type: Full Time

Salary: $50,000 - $60,000/year

Position Overview

The Junior Reporting and Analytics Specialist plays a critical role in supporting Brand Managers by collecting, organizing, analysing, and communicating field execution data and retail intel. This role ensures Brand Managers have accurate, timely, and actionable insights related to representative store visits, brand objectives, retail execution, compliance, competitive activity, and field observations.

The ideal candidate is highly organized, detail-oriented, analytical, and able to transform large amounts of field data into meaningful reporting that drives brand performance and retail execution excellence.

Key Responsibilities

Field Data Management

• Collect, review, and validate data submitted from field representatives during store visits.

• Ensure accuracy and completeness of visit reporting, photos, surveys, audits, and compliance tracking.

• Monitor field activity and maintain up-to-date records of store execution and rep performance.

• Create and adapt brand survey forms as required.

• Assign visits & forms to representatives.

• Maintain workforce platform.

Brand Reporting & Insights

• Provide Brand Managers with timely reports on:

  • Representative store visits and activity

  • Brand objective completion and KPI tracking

  • Planogram and promotional compliance.

  • Secondary gains/losses

  • Out-of-stock reporting

  • Retail execution performance

  • Competitive intelligence and market activity

• Translate field data into clear summaries, dashboards, and actionable insights.

Field Intelligence & Retail Insights

• Consolidate insights from field teams regarding:

  • Competitive pricing and promotions

  • Shelf positioning and merchandising opportunities

  • Customer and retailer feedback

  • Emerging trends and risks in market

• Escalate urgent issues (red flags) and opportunities to Brand Managers in a timely manner.

Reporting & Dashboard Management

• Build and maintain weekly, monthly, and campaign-specific reports.

• Create scorecards and dashboards that measure execution against brand objectives.

• Identify trends, gaps, and opportunities to improve in-store performance.

Cross-Functional Collaboration

• Work closely with Brand Managers, Marketing Coordinators, Operations, and Field Teams to ensure reporting aligns with business priorities.

• Support client presentations, business reviews, and performance recaps with accurate data and insights.

• Communicate regularly with field teams to clarify reporting inconsistencies and ensure data quality.

Process Improvement

• Recommend improvements to field reporting systems and workflows.

• Help automate reporting processes where possible to improve speed and accuracy.

• Maintain reporting standards and best practices.

Qualifications

• College diploma or university degree in Business, Analytics, Administration, or related field preferred.

• 2+ years of experience in data coordination, retail reporting, merchandising support, or analytics.

• Strong proficiency in Microsoft Excel (pivot tables, formulas, lookups, reporting).

• Experience with reporting tools such as Power BI, Tableau, Google Sheets, or CRM/workforce management platforms is an asset.

• Strong analytical and organizational skills with exceptional attention to detail.

• Ability to manage multiple priorities in a fast-paced environment.

• Excellent written and verbal communication skills.

Key Competencies

• Data Analysis & Reporting

• Retail & Field Execution Understanding

• Attention to Detail

• Organization & Time Management

• Critical Thinking

• Communication & Stakeholder Management

• Problem Solving