Junior Marketing Specialist

 Posted 2 hours ago
     
2-5 years experience
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AI Summary

The role involves managing email and SMS campaigns, coordinating lead management, and maintaining CRM workflows to ensure data accuracy. Additionally, the specialist will handle LinkedIn outreach and prepare performance reports to optimize marketing activities.
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Junior Marketing Specialist
Location: Remote
Employment Type: Full-Time
Compensation: $1,000 USD/month

About the Role
We are seeking a highly organized, proactive, and detail-oriented Junior Marketing Specialist to support marketing operations, customer communications, campaign coordination, and lead management across multiple digital channels.
This role is ideal for someone who enjoys working in fast-paced environments, managing marketing systems, coordinating campaigns, maintaining customer data accuracy, and supporting marketing automation workflows.
The ideal candidate is tech-savvy, organized, customer-focused, and comfortable working across CRM systems, email/SMS marketing platforms, LinkedIn outreach, and reporting processes.
This is an excellent opportunity for someone looking to grow within digital marketing, customer engagement, and marketing operations while supporting a premium customer-focused brand experience.

Key Responsibilities
Email & SMS Marketing
  • Build, maintain, and segment contact databases within:
    • Emma
    • GoHighLevel (GHL)
    • Similar CRM and marketing automation platforms
  • Create, schedule, test, and deploy email and SMS campaigns
  • Coordinate campaign updates, content revisions, and audience segmentation
  • Monitor campaign responses and support follow-up activities when necessary
  • Ensure communication accuracy, working links, and clean customer data

Lead Management & Customer Support
  • Monitor inbound leads and customer inquiries from marketing campaigns and digital channels
  • Maintain accurate customer and prospect records within company systems
  • Support communication with prospective customers and franchise candidates
  • Assist with onboarding workflows and customer welcome communications
  • Help maintain a high-quality customer experience across all touchpoints

Marketing Operations & CRM Support
  • Monitor marketing automation systems and CRM workflows
  • Identify and report:
    • Automation issues
    • Workflow inconsistencies
    • Platform errors
    • Data discrepancies
  • Support platform maintenance, database organization, and user access management
  • Ensure marketing systems and customer records remain updated and organized

LinkedIn Outreach & Engagement
  • Support LinkedIn outreach campaigns and engagement initiatives
  • Monitor inbound messages and inquiries
  • Assist with campaign launches and outreach optimization
  • Track outreach performance and recurring engagement metrics
  • Help maintain organized lead tracking and campaign reporting

Reporting & Performance Tracking
  • Prepare weekly and monthly marketing performance reports
  • Track:
    • Campaign performance
    • Lead activity
    • Customer engagement metrics
    • Outreach performance
  • Maintain organized records of marketing activities and results
  • Provide recommendations and insights based on campaign performance data

Requirements
  • 1–3 years of experience in:
    • Marketing
    • Customer success
    • Communications
    • Marketing operations
    • Business operations
    • Related fields
  • Strong organizational and time management skills
  • Excellent written and verbal communication abilities
  • Experience working with:
    • CRM systems
    • Email marketing platforms
    • Marketing automation tools
  • Strong attention to detail and multitasking abilities
  • Proficiency with:
    • Google Workspace
    • Microsoft Office
  • Comfortable learning and adapting to new software platforms
  • Ability to work independently in a remote environment

Preferred Qualifications
  • Experience with:
    • Emma
    • GoHighLevel (GHL)
    • Similar marketing automation platforms
  • Familiarity with LinkedIn outreach and lead generation workflows
  • Experience supporting:
    • Hospitality businesses
    • Luxury brands
    • Membership-based businesses
    • Franchise organizations
  • Basic understanding of marketing analytics and reporting

What We’re Looking For
  • Highly organized and detail-oriented professional
  • Strong communication and follow-through skills
  • Customer-focused mindset with commitment to quality service
  • Proactive and solutions-oriented attitude
  • Ability to balance multiple tasks and priorities efficiently
  • Collaborative team player comfortable in fast-paced environments

What Success Looks Like
  • Marketing campaigns are launched accurately and on schedule
  • CRM and marketing databases remain organized and updated
  • Customer communications maintain high-quality standards
  • Lead tracking and reporting remain accurate and actionable
  • Marketing systems and workflows operate efficiently
  • The customer experience consistently reflects a premium brand standard

Why Join Us?
  • Opportunity to grow within marketing operations and customer engagement
  • Exposure to modern CRM and marketing automation systems
  • Collaborative and supportive remote work environment
  • High-impact role supporting customer experience and brand growth
  • Long-term growth opportunities within marketing and operations

This is a remote/telecommute position.
 

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