Junior Content Writer

Application Deadline: 30 November 2026

Department: Marketing

Employment Type: Full Time

Location: Islamabad

Reporting To: Director of Marketing

Compensation: PKRs55,000 - PKRs65,000 / month

Description

Key Responsibilities

• Create engaging, SEO-friendly content for websites, landing pages, and service pages that clearly communicates brand messaging, services, and value propositions.
• Write compelling headlines, subheadings, and calls to action (CTAs) that encourage audience engagement and conversions.
• Review and optimize existing website content for clarity, readability, relevance, and performance.

• Research, write, and update original, informative, and well-structured blog articles aligned with target audiences and search intent.
• Apply on-page SEO practices, including keyword integration, heading structures, meta titles, meta descriptions, and internal linking.
• Collaborate with SEO specialists to align content with keyword strategies, editorial calendars, and organic growth objectives.

• Develop engaging captions, post copy, carousel content, creative hooks, and platform-specific messaging for LinkedIn, Instagram, Facebook, TikTok, and other relevant channels.
• Adapt content to different audiences, brand personalities, and social media formats.
• Research emerging trends, suggest fresh content ideas, and collaborate with designers and video editors on creative campaigns.

• Write persuasive, conversion-focused copy for Google Ads, Meta Ads, LinkedIn Ads, and other digital marketing campaigns.
• Develop variations of ad headlines, descriptions, primary text, and CTAs for creative testing.
• Translate customer pain points, product benefits, and campaign objectives into compelling promotional and lead-generation messaging.

• Create engaging newsletters, promotional emails, customer communications, and lead-nurturing sequences.
• Write effective subject lines, preview text, and CTAs that encourage engagement.
• Tailor messaging to different target audiences, customer journey stages, and email marketing campaigns.

• Develop engaging scripts and storytelling concepts for reels, promotional videos, explainers, product demonstrations, testimonials, and founder-led content.
• Create attention-grabbing hooks and structure scripts to communicate key messages clearly and concisely.
• Collaborate with designers, video editors, and animators to translate scripts into engaging visual content.

• Use AI tools such as ChatGPT, Gemini, and Claude for brainstorming, research, outlining, and content refinement.
• Develop effective prompts and critically review, fact-check, edit, and humanize AI-assisted content.
• Maintain originality, accuracy, natural writing, and brand consistency while avoiding excessive reliance on AI.
• Stay informed about emerging AI tools and evolving content marketing practices.

• Conduct independent research on industries, competitors, products, services, and target audiences.
• Collaborate with SEO specialists, designers, performance marketers, and other team members to support marketing objectives.
• Follow content briefs, editorial guidelines, and brand tone-of-voice requirements.
• Proofread and edit content for grammar, clarity, accuracy, and consistency.
• Manage assigned tasks, maintain organized content documents, incorporate feedback, and meet deadlines.
  
  

Skills, Knowledge and Expertise

• Excellent English writing, grammar, editing, and proofreading skills.
• Strong creative writing, storytelling, and copywriting abilities.
• Ability to research topics and create clear, engaging, and original content.
• Ability to adapt writing styles for different brands, audiences, and platforms.
• Strong attention to detail, communication, teamwork, and time management.

• Basic understanding of SEO, keyword research, and content optimization.
• Familiarity with digital marketing, social media, and conversion-focused writing.
• Understanding of audience research, brand messaging, and content strategies.
• Familiarity with AI writing tools and responsible AI-assisted content creation.

• 6 months to 2 years of relevant content writing or copywriting experience.
• Experience creating website content, blogs, social media posts, or marketing copy.
• Ability to use AI tools such as ChatGPT, Gemini, or Claude to support content creation.
• Experience writing for international audiences, advertising campaigns, email marketing, or video scripts is a plus.
• Familiarity with SEO tools, Google Analytics, or email marketing platforms is an advantage.

• Bachelor's degree in English, Journalism, Mass Communication, Marketing, or a related field is preferred.
• Talented fresh graduates with strong writing skills and relevant portfolios are encouraged to apply.
  
  

Benefits

• Remote Work: Work from anywhere within the company's approved remote-work arrangements.
• Creative Opportunities: Work on diverse brands, industries, and marketing projects.
• Learning & Development: Expand your skills in content writing, SEO, digital marketing, and AI tools.
• Supportive Team: Collaborate with experienced marketing and creative professionals.
• Career Growth: Opportunities to learn, take ownership, and grow professionally.