Jr Content Marketer

Role Summary

This position contributes to the development and implementation of content marketing strategies designed to promote brand awareness and drive customer engagement across digital platforms. The role supports the marketing team by assisting in the creation, distribution, and evaluation of content that resonates with target audiences. It offers an opportunity to learn foundational content marketing practices within a collaborative team environment.

Essential Functions

- Assists in researching target audiences and analyzing market trends to inform content creation and distribution plans.
- Contributes to the development of written and visual content for use across digital channels, including websites, social media, and email campaigns.
- Supports the management and maintenance of editorial calendars to ensure timely and consistent content delivery.
- Assists in monitoring and evaluating campaign performance metrics, compiling findings to support data-informed decisions.
- Contributes to the execution of SEO best practices and social media marketing efforts to improve content visibility and reach.
- Supports the use and maintenance of content management systems, ensuring content is accurately published and organized.
- Learns and applies brand guidelines and messaging standards to all content produced.

Required Qualifications

- Bachelor's degree in Marketing, Communications, Journalism, or a related field, or equivalent professional experience.
- Demonstrated ability to produce clear, engaging written content for digital audiences.
- Familiarity with content management systems, social media platforms, and basic SEO principles.
- Strong communication and organizational skills with attention to detail and accuracy.
- Ability to contribute effectively within a team setting and manage multiple tasks under established deadlines.