Japan Digital & Distribution Manager
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AI Summary
Drive online retail sales and growth for Travelodge hotels in Japan by managing digital distribution channels and B2C partnerships. Develop go-to-market strategies and conduct data-driven market analysis to optimize revenue and brand awareness.
We are looking for a highly analytical, passionate, and ambitious Digital Distribution Manager with a
solid performance track record in either B2C online-travel industries, consulting firms, or market
launcher marketing agencies to join Travelodge Hotels Asia global expansion team in Japan.
In this role, you will be responsible for driving Travelodge healthy growth of online retail sales and
promotion strategy in various digital proprietary and non-proprietary channels. You will be part of the
central team who build Travelodge online brand awareness and online retail revenue among core
Japanese travelers. You will be given an opportunity to lead and build an ideal digital distribution
channel mix for Japan consumer market. Reporting to headquarter in Singapore, you will work with
both domestic Japan team and global team from South Korea, Hong Kong, Thailand, Singapore, and
Malaysia. This position will be working on a remote setup.
Ideal candidates are expected to be equipped with impeccable sense of ownership, humility to learn,
and solid attention to detail. Candidate must have deep understanding about Japan retail market
especially on how Japanese travelers book their travel needs. If you are passionate about travel and
digital technology, and looking for a steep learning curve to grow APAC markets, you will love this
rare and rewarding career opportunity.
RESPONSIBILITIES:
Market Launcher and Strategic Role
1. Responsible in building Travelodge Japan Go-To-Market and Route-To-Market strategy based on
company strategic direction on yearly basis.
2. Responsible in ensuring effective Travelodge hotels digital distribution from brand website (direct
channel) and key local and/or global B2C partners.
3. Accountable in leading negotiation and joint-business planning with strategic B2C distribution
partners in Japan to increase Travelodge hotels trials among Japanese travelers.
4. Lead, develop, and unlock new digital distribution partners with sizable demand and relevant
travel corridors to Travelodge hotels in Japan.
Market Insight and Knowledge
1. Create weekly, monthly and quarterly reports of performance and local market insights based on
both empirical and data-driven analytical reports to improve hotels penetration rate (MPI).
2. Conduct competitor audit and in-depth analysis cross channel promotion, identify hotel
competition and OTA market demand trends and opportunities.
3. Takes on ad hoc projects to support CCO in online retail sales and distribution analysis.
Operational Excellence Role
1. Create, manage, audit, and improve hotel product content excellence across all digital B2C
platforms in both Japanese languages.
2. Improve cancellation rate, increase ADR, and drive Travelodge Cashback membership enrollment
for all guests from OTA partners.
3. Design, propose, and recommend pre-planned promotion across key digital platforms with clear
objective of attaining incremental revenue and profitability for each channel.
4. Execute, analyze, and create post-mortem for every promotion and investment made across digital
channels, with ultimate goal of achieving targeted channel mix and profitability.
5. Responsible in nurturing, managing, and achieving designated brand price parity level across all
online distribution platforms for Travelodge hotels in Japan.
6. Championing ro-error culture in operation and system setup, to hunt and implement continuous
6. Championing ro-error culture in operation and system setup, to hunt and implement continuous
improvement to achieve OTA promotion excellence and zero rate leakage.
QUALIFICATIONS & REQUIREMENTS
Requirements:
1. Bachelor's degree in Marketing, Business, Economics, Psychology, Public Relations, Data Science,
Mathematics, or a STEM related field from reputable universities.
2. Minimum 3 years of relevant experience in reputable travel technology or OTA industries or
consulting firms or marketing agencies.
3. Proven track record or natural ability of help managing end-to-end project with solid KPI delivery,
focus on delivering results.
4. Attention to detail is a must, familiarity with number and data-driven hypothesis.
5. Ability of multitasking and excellent project management skills.
6. Love rapid experiment to continuously iterate white space opportunity.
7. Resourceful and possess strong grit to make up for the capability gap.
8. High integrity and entrepreneurial self-driven ambition to grow.
9. Strong data analytical skills with critical thinking. Highly proficient in Microsoft Office Tools
especially Excel. Literacy in data scrumming and analysis tools such as SQL, Google Analytics,
Tableau, or similar is a BIG plus.
10. Excellent English and Japanese communication and collaboration skills, with the ability to work
effectively across cross-functional teams.
Preferred Qualifications:
1. Graduated from STEM or related fields at reputable universities and high academic record.
2. Minimum 3 years of relevant experiences in reputable OTA or travel technology companies as
Marketing, Product, or Market Management roles.
3. Attention to details and highly analytical with good cognitive skills for problem solving.
4. Experience with complex project management, certified PMO is a BIG plus.
5. Good English, native Japanese communication and Excel literacy is a-MUST.
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