Inside Sales and Marketing Manager (AcelaBio)
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AI Summary
The Inside Sales and Marketing Manager generates, qualifies, and converts high-value commercial opportunities for AcelaBio by combining targeted inside sales execution with integrated marketing program delivery. Reporting to the Vice President, Business Development, this role serves as the primary commercial engine for AcelaBio, connecting market outreach to revenue outcomes in a lean, fast-paced clinical research environment. The role bridges brand awareness and contract wins, ensuring marketing activities align with sales pipeline priorities and that qualified leads are efficiently progressed through the full sales cycle. This role has hands-on accountability for campaign execution, providing the commercial team with dedicated inside sales capacity and marketing infrastructure.
\n- Conduct proactive, multi-channel outreach via phone, email, and video to identify, qualify, and convert prospects into revenue-generating engagements with pharma, biotech, and academic clinical trial sponsors.
- Manage the full inside sales cycle independently, from coordinating discovery calls and capability presentations through proposal development, pricing using pre-approved frameworks, and opportunity closing.
- Maintain and optimize the CRM system (HubSpot or Salesforce) to ensure accurate, complete, and current records for all leads, contacts, opportunities, and interactions.
- Generate regular and ad hoc reports on conversion rates, campaign performance, and pipeline activity to inform commercial strategy and support leadership decision-making.
- Design, build, and execute targeted lead generation campaigns using email marketing sequences, LinkedIn outreach, and nurturing workflows to grow qualified lead volume.
- Manage AcelaBio’s LinkedIn presence, website content and digital channels, including organic content, targeted advertising, and direct outreach, targeting the gastroenterology, oncology, and precision medicine sponsor community.
- Plan, coordinate, and execute AcelaBio’s trade show and conference participation end to end, including booth logistics, pre-event promotional campaigns, on-site lead capture, and structured post-event follow-up sequences.
- Assist in creating and maintaining a library of marketing and sales enablement materials including case studies, capability decks, blog content, and trade show collateral that accurately reflects AcelaBio’s services.
- Results-driven inside sales execution with strong pipeline management discipline
- Scientific literacy with ability to translate complex histopathology and clinical research capabilities into compelling, audience-appropriate messaging
- (Honors) Bachelor's degree in Life Sciences, Marketing, Business, or a related field; or an equivalent combination of education and experience. 3 to 5 years of B2B inside sales or marketing experience in life sciences, clinical research, CRO, or related technical industry is preferred.
- Proficiency with CRM platforms, specifically Salesforce and HubSpot, including lead scoring, email sequence management, and performance reporting.
- Advanced skills in LinkedIn Sales Navigator; working knowledge of email marketing and automation tools (HubSpot, Mailchimp, or equivalent), including A/B testing and audience segmentation.
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