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AI Summary
The manager will identify and collaborate with influencers to create brand integrations and educational promotions. They are responsible for analyzing audience quality, monitoring campaign deadlines, and reporting on key performance metrics and leads.
Negentrix Holding is an educational company with a mission to help people integrate into Germany through practical education and employment.
We operate three schools — IT Career Hub, DWW Akademie, and Beam Institute of Technology — where we train students for in-demand professions and support them all the way from choosing their career path to securing their first job.
Our audience consists of people for whom German is not their native language, but Germany is their new home. We know how to help them become part of society and succeed professionally.
We pride ourselves on our friendly and collaborative atmosphere, where every team member is valued and makes a meaningful contribution to the success of our company.
Our team is made up of highly qualified EdTech professionals who bring their knowledge and experience to create superior educational programs and inspire our students.
We are looking for an Influencer Marketing Manager to join our team.
What you will do:
- searching for and regularly selecting bloggers and influencers who share our values of trust and educational impact for effective brand integrations;
- analyzing audience quality, engagement levels, and the relevance of each influencer’s audience to the profile of our prospective students;
- preparing detailed and creative briefs for influencers, with a strong focus on brand reputation;
- monitoring deadlines and ensuring that partners publish advertising content on time;
- tracking reach, monitoring incoming leads, and measuring direct sales generated by influencer campaigns;
- preparing regular weekly and monthly reports on key advertising campaign metrics;
- proactively participating in brainstorms, developing offers and content scenarios for promoting educational products.
Requirements
- 2+ years of experience in influencer marketing or promotion through bloggers;
- a high level of proactivity, interest in EdTech, and motivation to work on socially meaningful educational projects;
- fluent Russian as the main working language; conversational German would be a strong advantage;
Benefits
- part-time remote work;
- the opportunity to work in an international EdTech team and see the real social impact of your work;
- access to all the tools and resources needed to build strong portfolio cases and grow rapidly together with the project;
- paid vacation days and sick leave allowance;
- opportunities for professional and career growth.
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