Influencer Marketing Manager

We're The Branding People, a Malaysia-based digital marketing agency serving brands across Southeast Asia. We turn insights into strategy, strategy into creative work, and creative work into measurable impact.

Our partners are scaling fast, and the demand for high-quality, engaging video content has never been higher. If you're an Influencer Marketing Manager who can overseeing street interview content, recruiting and mentoring creators, ensuring consistent social media presence, and driving cost-efficient content expansion and innovation. that drives real results — you'll fit right in.

What You'll Be Crafting

• Street Interview & On-Ground Content Projects

• You will own end-to-end execution of street-style content projects.
  • What this includes:

    • Recruiting confident young men/women who can speak well in public

    • Identifying interviewers with potential and grooming them

    • Pairing interviewers with suitable videographers

    • Managing schedules, locations, and logistics

  • Deploying teams to:

    • Peak clubbing areas

    • Party hotspots

    • Events, campuses, nightlife zones

  • Preparing interviewers with:

    • Rough content direction

    • Sample questions

    • Shooting objectives (tone, vibe, pacing)

    • Ensuring content output is consistent, usable, and on-brand

    • You are expected to think like a producer, not just a coordinator.

• Influencer & Talent Grooming Program

• We actively hire potential, not just follower count.

• Your role:

  • Scout college students / young creators with social media instinct

  • Onboard, manage, and mentor them

  • Help them:

  • Define their on-camera persona

  • Improve content quality

  • Stay consistent and relevant

• Track performance:

  • Posting consistency

  • Engagement trends

  • Content quality improvement

• Make hard decisions:

  • Remove underperformers

  • Continuously recruit new talent

  • Groom top performers into long-term brand assets

  • This is creator farming, not influencer buying.

• 3. Social Media Assets & Brand Image

  • You are responsible for ensuring that all social channels look alive, modern, and intentional.

  • Maintaining a healthy mix of:

    • Street content

    • Influencer-style posts

    • Casual brand content

    • Ensuring brand tone, image, and perception are consistent

    • Working with editors/designers to keep visuals clean and current

    • Preventing content stagnation or brand fatigue

• 4. Content Expansion & Creative Brainstorming

  • You are expected to constantly ideate new ways to expand reach, such as:

  • New recurring content formats

  • New locations or communities

  • New creator archetypes (e.g. party crowd, campus crowd, lifestyle crowd)

  • Remixing trends into our own formats
  • You should proactively pitch new experiments, not wait for instructions.

• 5. Costing & Efficiency Management

• This role requires strong cost awareness.

• You will:

  • Manage creator, interviewer, and videographer costs

  • Optimize spending per content output

• Balance:

  • Volume vs quality

  • Reach vs budget

  • Suggest ways to scale content without unnecessary burn

  • We value efficient growth, not wasteful virality.

Your Superpowers

• Multiple creators talking about the brand daily

• Content appearing across feeds, reels, shorts, and stories

• Growing impressions without direct sales pushes

• A pipeline of groomed creators replacing weak ones

• A brand that feels culturally present and socially active

What You'll Get Here

• Freedom to Work from Anywhere
  Remote flexibility that empowers deep work and creative flow.

• Upskilling That Actually Changes You
  Workshops, coaching, and exposure to brands across SEA with real learning and real growth.

• Lucrative Pay That Reflects Value
  Competitive salary packages designed to reward excellence, not just attendance.

• Health & Wellness Support
  Benefits that keep your mind sharp and your energy sustainable.

• People Who Want You to Win
  A driven team that collaborates, questions, builds — and celebrates progress.

• Plus More — Because We're Still Growing
  We refine, improve, and innovate constantly. You grow as we grow.