Influencer Creator Discovery & Outreach Coordinator

This is a remote position.

We are looking for a resourceful and analytical Influencer Creator Discovery & Outreach Coordinator to join our team. In this specialized role, you will be responsible for identifying and vetting influencer talent across social platforms, managing initial outreach efforts, and building a strong pipeline of creators that align with our brand and campaign objectives. You will play a critical role in expanding and maintaining our influencer network.

Key Responsibilities

•       Conduct ongoing research to identify new and emerging creators across Instagram, TikTok, YouTube, and other relevant platforms.

•       Evaluate potential influencers based on audience demographics, engagement quality, brand alignment, and content authenticity.

•       Manage and execute first-contact outreach to creators, maintaining a professional and on-brand tone across all communications.

•       Build and maintain a well-organized influencer database, ensuring accurate and up-to-date creator profiles.

•       Track and manage outreach pipelines, including response rates, follow-ups, and conversion into active partnerships.

•       Work closely with the campaign team to understand upcoming creator needs and proactively source aligned talent.

•       Analyze platform trends and emerging creator communities to surface early opportunities for brand partnerships.

•       Report regularly on discovery pipeline metrics, outreach performance, and roster growth.

Requirements

•       1–3 years of experience in influencer marketing, creator partnerships, or talent sourcing.

•       Deep familiarity with social media platforms and the creator economy landscape.

•       Strong research skills with an eye for identifying authentic, high-potential creators.

•       Excellent written communication skills with the ability to craft compelling outreach messages.

•       High level of organization and comfort working with data-heavy CRM or talent tracking tools.

•       Experience with influencer discovery platforms (e.g., Traackr, Modash, Heepsy, or similar) is preferred.

•       Analytical mindset with the ability to assess audience quality and engagement metrics critically.