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Develop and execute a comprehensive affiliate and influencer strategy to drive customer acquisition and revenue growth. Manage partner outreach, optimize campaign performance, and provide detailed reporting on key metrics like CAC, ROAS, and conversion rates.
Salary: $50,000–$75,000 depending on experience
Location: Remote
Working Hours: Candidates must be comfortable working predominantly US hours
Sector: Beauty / Cosmetics / Skincare
Recrescere Group is working with a fast-growing beauty and cosmetics brand looking to appoint an Influencer & Affiliate Marketing Executive to help build, optimise and scale its influencer and affiliate acquisition channels.
This is a hands-on role for someone who understands how leading beauty brands structure their affiliate and influencer programmes and can combine partner outreach with strong commercial and data analysis.
You will work closely with the leadership and marketing teams to develop an affiliate and influencer strategy focused on customer acquisition, revenue growth and measurable performance.
A key part of the role will be understanding what is already working across the beauty and cosmetics market including how established brands utilise affiliates, publishers, content partners and influencers and translating those learnings into a scalable strategy.
Build and manage the brand's affiliate and influencer marketing strategy
Identify and recruit relevant affiliates, publishers, creators and influencers
Conduct direct outreach to influencers and affiliate partners
Manage and optimise affiliate programmes across relevant affiliate platforms and networks
Analyse competitor affiliate programmes across leading beauty, skincare and luxury brands
Identify the websites, publishers, content funnels and acquisition channels driving affiliate performance
Build relationships with high-performing affiliate partners and influencer networks
Develop commission structures, incentives and campaign strategies
Track affiliate and influencer performance across revenue, CAC, conversion rate, AOV and ROAS
Create clear dashboards and reporting around channel performance
Analyse data to understand which partners, audiences and funnels are generating the strongest commercial returns
Test new affiliate partnerships, influencer campaigns, landing pages and promotional strategies
Work closely with performance marketing, creative and e-commerce teams
Ideally, you will have experience working with beauty, cosmetics, skincare, haircare or luxury consumer brands, either directly or through an agency or affiliate network.
Experience working with or around brands similar to Yves Saint Laurent Beauty, Medik8, Kérastase, QVC Beauty, CJ.com or other major beauty and cosmetics businesses would be highly relevant.
You should have:
Strong experience in affiliate and/or influencer marketing
Experience identifying and recruiting high-performing affiliate partners
Hands-on influencer and creator outreach experience
Understanding of affiliate publishers, review sites, content sites, loyalty platforms and promotional partners
Strong analytical capability
Experience setting up performance reporting and dashboards
Ability to analyse customer acquisition funnels and understand where affiliate revenue originates
Commercial understanding of CPA, CAC, ROAS, AOV, conversion rate and LTV
Strong communication and relationship-management skills
An entrepreneurial, hands-on approach
This is an opportunity to help shape an affiliate and influencer channel from an early stage and have a significant impact on how the brand acquires customers.
The business is looking for somebody who can go beyond simply managing influencer relationships — they want someone who can understand which partnerships work, why they work and how to scale them profitably.
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