Head of SEO
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AI Summary
About North Star Network
North Star Network (NSN) is a global sports and betting media group that builds and operates leading digital brands connecting sports fans and bettors across 30+ countries.
Our mission is to turn passion for sports and gaming into trusted information, data-driven insights, and responsible entertainment.
We’re a multicultural and fully remote company uniting 50+ in-house and 200+ external experts from more than 20 nationalities across Europe, Africa, and the Americas. Our organic acquisition efforts generate over 40,000 FTDs, while we actively monitor and optimize more than 5,000 keywords across our portfolio of sports and betting brands.
About the Role
North Star Network is looking for a Head of SEO to lead organic growth across a portfolio of sports and betting media brands operating in more than 30 countries, including SportsMole.co.uk, Trivela.com.br, TopMercato.com and Basket USA.
This is a strategic and hands-on leadership role. You will oversee SEO performance across dozens of websites, multiple languages and several markets, working closely with SEO Team Leads, Business Managers, Content, Product, Tech and Data teams.
You will also help shape and improve our AI-assisted SEO workflows, ensuring they scale effectively while maintaining high quality standards.
Key Responsibilities
SEO Strategy & Performance
Define and execute the SEO roadmap across brands, markets and languages.
Prioritize initiatives based on business impact and opportunity.
Monitor rankings, traffic, conversions, crawlability and indexation.
Investigate algorithm updates, traffic drops and technical issues.
Build clear KPIs and reporting frameworks.
AI, Automation & Systems
Improve AI-assisted workflows for SERP analysis, content QA, briefs and internal linking.
Develop scalable SEO systems, dashboards and alerts.
Work with Data and Automation teams to increase efficiency across the portfolio.
Build documentation and knowledge-sharing processes.
Team Leadership
Lead and support a team of 15 SEO specialists.
Coach SEO Managers and Team Leads.
Help recruit, train and develop SEO talent.
Raise standards and challenge outdated practices.
What We're Looking For ?
Proven SEO leadership experience in iGaming, betting, affiliate SEO, lead generation or large media businesses.
Track record of growing organic traffic across multiple websites, markets or languages.
Strong expertise in: technical SEO, content SEO, internal linking, indexation, SERP analysis
Hands-on experience with: Google Search Console, GA4, ahrefs, semrush, screaming Frog, rank tracking tools, log analysis
Strong analytical and business mindset.
Experience working with senior stakeholders and cross-functional teams.
Interest in AI and automation, with good judgment on where automation creates value.
Fluent English.
Important: this is a hands-on role. We are looking for someone who uses data, tools and automation daily, not someone who manages SEO from a distance.
What We Offer
Ownership of SEO across an international portfolio.
A strong in-house SEO team of 15 specialists.
Exposure to a business generating 40K+ FTDs.
Access to extensive SEO data and 5K+ tracked keywords.
Internal AI tools, crawl data, logs, automation and technical support.
The opportunity to shape how AI and automation are used at scale.
A fully remote environment.
Competitive compensation based on experience.
Ready to Join Us?
If you've successfully grown SEO in highly competitive affiliate or media environments and are excited about scaling SEO across a global portfolio, we'd love to hear from you.
Apply now and help shape the next stage of SEO growth at North Star Network.
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