Head of Marketing - iGaming - Remote with travels to Malaysia

Location: Remote with travels to Malaysia

About the Hiring Company:

We are looking for a Head of Marketing to lead our go-to-market strategy, define our brand positioning, and drive business growth.

This is a senior leadership role offering strategic freedom, direct collaboration with the CEO, and the opportunity to build and lead a high-performing marketing team.

Job Responsibilities:

• Lead full-funnel marketing performance, from customer acquisition to retention and revenue growth.

• Define brand positioning, target audiences, and market messaging.

• Align campaigns, creators, content, and sponsorships to increase brand awareness, traffic, and conversions.

• Manage marketing budgets to balance short-term revenue goals with long-term brand growth.

• Set clear metrics to measure brand awareness and performance marketing results.

• Build, mentor, and lead high-performing marketing teams with clear goals and responsibilities.

What This Role Offers

• Direct partnership with the CEO and influence over company strategy.

• The budget and freedom to develop and execute ambitious marketing campaigns.

• The opportunity to shape the company's growth strategy and build a strong marketing organization.

The Successful Candidate:

• 8+ years of marketing experience, including 3+ years in a senior leadership role, such as Senior Manager or Head of Department.

• Proven experience leading brand strategy and performance marketing.

• Strong commercial judgment and the ability to scale, adjust, or stop campaigns based on results.

• Deep understanding of target markets, customer behavior, and market positioning.

• Proven ability to turn marketing strategy into clear team goals and measurable results.

• Proficiency in English.

• Experience scaling both product-led and sales-led growth.

• Experience supporting major growth phases, funding rounds, or strategic acquisitions.

• Proficiency in Mandarin or Cantonese.

Interested?

If the position has caught your attention and you wish to apply, please upload your CV along with your contact info. If you want to know more about the position.

SmartRecruitment.com is our responsible recruitment partner for this position, they are a consultancy firm within recruitment/head-hunting. SmartRecruitment.com support their clients in recruiting iGaming & Crypto experts globally.