Head of Marketing (HK based)

About STERRY

At STERRY, we're not your average marketing agency—we're the rocket fuel behind global e-commerce and omnichannel success. Since day one, we've helped clients generate over $200 million in trackable online revenue through strategies rooted in measurable performance.

We're hiring a Head of Marketing to be the growth engine of our business: the visionary strategist and meticulous operator who builds high-converting digital funnels, scales performance media, leads our physical retail buildout in Hong Kong, and manages a high-performing, 50+ person remote team across global regions.

Given the nature of the brand (women's intimates), we seek someone with deep empathy for the modern consumer—a leader who understands body positivity, fit-and-comfort messaging, and the aesthetic nuances required to build authentic brand trust.

The Role

You'll own the marketing function end-to-end — DTC performance media, Hong Kong retail expansion, creative quality control, lifecycle marketing, and a large global team that supports it all. You'll be the growth operating partner to the CEO, the cross-functional bridge between e-commerce and offline retail teams, and the person who turns marketing spend into profitable, scalable, omnichannel revenue.

This is a role for someone who combines high-level growth strategy with an obsessive, sharp eye for detail and a proven ability to lead a 50+ person remote team. You are hands-on, deeply analytical, and excited to build our performance marketing org while physically establishing our retail footprint in Hong Kong from the ground up.

What you'll own:

Remote Team Leadership & Operational Rigor

• Direct, manage, and scale a 50+ person remote global marketing org (media buyers, creative strategists, designers, copywriters, and field marketers).

• Establish clear workflows, accountability frameworks, communication structures, and performance standards across time zones.

Detail-Driven Creative Quality & Campaign Precision

• Maintain an uncompromising eye for detail across all campaign executions, ad creative, brand messaging, landing page copy, and tracking setups.

• Ensure zero-error execution in multi-channel campaign launches, promotional schedules, and brand activations.

Hong Kong Retail Expansion & Trade Marketing

• Design, launch, and execute the go-to-market strategy for our physical retail footprint in Hong Kong (pop-ups, flagship stores, retail partnerships, or shop-in-shops).

• Manage local HK retail marketing, launch events, offline activations, and vendor/landlord marketing partnerships.

• Bridge online and offline channels (O2O) to drive foot traffic, in-store conversion, and brand awareness across HK.

DTC Performance Marketing & Paid Acquisition

• Build, execute, and scale multi-channel digital acquisition strategies across Meta, Google/YouTube, TikTok, and emerging channels.

• Own multi-million dollar performance media budgets with strict accountability to ROI, ROAS, and blended marketing efficiency ratios (MER).

Growth Economics & Omnichannel Analytics

• Partner closely with Finance on unit economics: blended MER, CAC, cohort retention, retail sell-through rates, and customer LTV dynamics.

• Translate complex online and offline data into clear, decision-ready insights for the CEO and leadership team.

Lifecycle & Customer Loyalty

• Oversee email, SMS, and local loyalty initiatives (Klaviyo, Postscript, integrated retail loyalty) to maximize repeat purchases and long-term customer value.

What You Bring

Required

• 5+ years of marketing experience, with 2+ years leading a large marketing/growth team (Head of Marketing, Marketing Director, Director of Growth, or equivalent).

• Proven track record leading and managing large remote/distributed teams (50+ headcount) across multiple time zones.

• Obsessive attention to detail — an unyielding standard for error-free creative output, precise tracking, clear communication, and exact campaign execution.

• Direct experience inside a high-growth DTC e-commerce brand ($20M–$100M revenue scale).

• Hands-on experience building or scaling a physical retail presence in Hong Kong (store launches, retail marketing, distribution partnerships, or offline brand activations).

• Command of both DTC metrics (blended MER, CAC, LTV, ROAS, payback periods) and retail metrics (sell-through rates, retail foot traffic conversion, sales per sq ft).

• Deep tactical expertise in digital performance channels (Meta Ads Manager, Google Ads, TikTok Ads) and conversion rate optimization (CRO).

• Fluency in English; strong working proficiency or fluency in Cantonese (required for HK retail partner and vendor management).

• BA/BS in Marketing, Business, Communications, or a related field.

Strongly preferred

• Cantonese and Mandarin language fluency.

• Direct experience executing seamless Offline-to-Online (O2O) marketing campaigns connecting physical retail stores to digital ecosystems.

• Established local connections within Hong Kong’s retail, commercial real estate, or retail partner ecosystem.

• Experience managing multi-channel operations spanning Shopify, Amazon, and physical retail expansion.

• Prior experience inside a scaling brand that successfully transitioned from purely DTC to a thriving global omnichannel model.

Who you are

• Detail-Obsessed. You catch the small errors in copy, the tracking pixel mismatch, and the subtle branding inconsistency before anyone else does.

• A Scale Leader. You know how to motivate, structure, and drive accountability across a distributed team of 50+ remote professionals.

• Hands-On & Strategic. You design the big picture retail and digital strategy, but you're not afraid to audit campaign structures or test landing pages yourself.

• Omnichannel Strategist. You understand how physical retail experiences fuel online DTC sales and vice versa.

• Direct, low-ego, high-clarity. You make complex performance and retail metrics legible to creative and executive teams alike.

• Hungry for a path: This role can quickly grow into a CMO seat for the right operator.

What We Offer

• Competitive base salary + high-performance bonus/revenue share.

• A defined path to CMO for the right leader.

• The opportunity to lead a world-class 50+ person remote team and spearhead a high-profile retail rollout in Hong Kong.