Head of Marketing

About Swimply

Swimply is the marketplace that lets homeowners rent out their private pools, hot tubs, courts and backyards by the hour. Thousands of hosts across the United States and Canada use Swimply to share space they already own with families and small groups in their community.

We are building a new category of local experiences: places to swim, play, celebrate and spend time together, without owning the space yourself. Our next stage of growth depends on making Swimply part of how people plan their free time and helping more homeowners see the earning potential in their backyards.

You will lead that effort, working directly with our CEO, Product, Operations and Finance teams.

The Role

The Head of Marketing owns how people discover Swimply, make their first booking and come back. You will lead marketing strategy, budget, team and execution across guest acquisition, host acquisition, retention and brand.

We are looking for a hands-on leader who combines creative instincts with financial discipline. You should be equally comfortable reviewing acquisition costs, developing a creator partnership and helping the team get a campaign out the door.

Experimentation is central to the role. You will test new channels, partnerships, referral programs and local activations, then turn the ideas that produce bookings and revenue into repeatable programs.

What You Will Do

Own the marketing strategy and results

• Build the marketing plan around bookings, revenue, new customers and repeat usage, with clear targets by channel and market.
• Set priorities across guest demand and host supply, directing investment toward markets where we can build a healthy local marketplace.
• Own the marketing budget and work with Finance to evaluate customer acquisition costs, payback and contribution after marketing spend.
• Publish a weekly performance report: results against plan, what we learned and where we will invest next.

Acquire guests and hosts

• Lead paid acquisition across search, social and other channels, with a disciplined approach to targeting, creative testing and conversion.
• Build organic acquisition through search, content, social, referrals and partnerships.
• Develop campaigns that bring qualified hosts onto the platform in markets where demand exceeds available spaces.
• Partner with Product and Operations to improve the journey from discovery to signup, first booking or first completed host listing.
• Plan around seasonality, weather and local demand so spending supports each market’s booking opportunities.

Build the brand and create demand

• Own Swimply’s positioning, messaging and creative direction across campaigns and customer touchpoints.
• Develop creator programs, brand partnerships and campaigns that make Swimply relevant to how people spend time with friends and family.
• Test unconventional ideas, including local events, community partnerships and experiential activations, with clear goals and a way to measure results.
• Build a steady pipeline of creative concepts and customer stories that show people what they can do on Swimply.

Bring customers back

• Own lifecycle marketing across email, SMS, push notifications and other customer communications.
• Build programs that turn first-time guests into repeat customers and bring past customers back for new occasions.
• Segment campaigns by customer behavior, location and interests so messages are timely and useful.
• Work with Product to improve referrals, reactivation and the overall booking experience.

Lead the team and outside partners

• Set clear responsibilities and goals for employees, agencies, freelancers and other marketing partners.
• Build the team around the company’s priorities and stage, deciding what to hire for and what to outsource.
• Establish a regular process for proposing experiments, launching them, reviewing results and expanding what works.
• Keep the team focused on the few initiatives most likely to produce meaningful growth.

Requirements

Required

• 7 or more years in marketing, including experience leading a team and owning a meaningful acquisition budget.
• A record of growing a consumer business through both customer acquisition and retention.
• Hands-on experience with paid media, lifecycle marketing and creative testing.
• Strong analytical judgment. You can connect channel performance to bookings, revenue and profitability, and explain where measurement is imperfect.
• Experience building a brand through compelling creative, partnerships or campaigns.
• Comfort working in a lean environment where you are responsible for both the plan and getting the work done.
• Clear communication and the ability to make decisions across Product, Operations and Finance.

Preferred

• Marketing leadership at a consumer marketplace, travel, hospitality, local experiences or sharing-economy company.
• Experience balancing customer demand and provider supply across multiple local markets.
• Experience growing a seasonal business.
• A track record with creators, referral programs, brand partnerships or experiential marketing.
• Experience building a small team and managing agencies against clear performance goals.

Benefits

• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k, IRA)
• Paid Time Off (Vacation, Sick & Public Holidays)
• Stock Option Plan