Head of Growth & Marketing

ROLE SUMMARY:

Location: Remote, US based (candidates must be authorized to work in the US and be willing to do so in order to be considered)

Contract: Permanent

Working hours: Full-time (Monday-Friday), with occasional travel within the U.S. required

Salary: Up to $160,000 (inclusive of bonus)

Start date: ASAP

US Performance Academy, part of the Inspired Education group, is the leading online school for elite student-athletes. We enable students to earn a fully accredited, NCAA-recognized and approved middle and high school education, with flexibility to train and compete at the highest levels. US Performance Academy | Online middle school and high school 

The Head of Growth & Marketing for Inspired Online Schools USA owns U.S. enrolment growth end-to-end for Inspired Education's online school brand, USPA, and is expected to bring the ambition, pace, and commercial instincts of a growth-stage business leader to a category with significant untapped potential. 

The role oversees the full marketing lifecycle — from brand development and go-to-market strategy through lead generation and enrolment performance — with success judged on material, measurable growth in enrolments and market position. 

This leader is the primary marketing authority for the U.S. region and a senior partner to the CEO of Inspired Online Schools and CMO of Inspired Schools, expected to contribute to commercial and business decisions, and to build a high-performing team around them.

KEY RESPONSIBILITIES:

Growth & Business Leadership:
- Own U.S. enrolment growth end-to-end, with business-owner mentality, pace and accountability.
- Bring an entrepreneurial, test-and-learn approach, comfortable with ambiguity, limited infrastructure and rapid decision-making.
- Act as a senior strategic partner to the CEO/CMO, influencing commercial, operational and business decisions beyond marketing.
- Proactively identify opportunities, challenge the status quo and drive material growth rather than incremental optimisation.

Strategic & Team Leadership:
- Define and execute the U.S. marketing strategy to drive awareness, engagement and enrolments.
- Build and lead a high-performing, accountable marketing team with a strong focus on pace and execution.
- Translate strategy into clear plans, KPIs and measurable ROI, aligned to global priorities and U.S. market needs.

Brand & Growth Marketing:
- Own USPA brand positioning, messaging and creative direction, ensuring clear differentiation in the K–12 market.
- Drive demand generation across paid, social, content, partnerships and events.
- Own the marketing funnel and analytics, using data and rapid testing to continuously improve conversion and enrolment performance.
- Partner closely with Admissions and Academics to optimise the student journey.

Commercial & Operational Management:
- Own the U.S. marketing budget, ensuring strong ROI and rapid reallocation of spend based on performance.
- Lead agency, vendor and marketing technology relationships, managing budgets, contracts and performance.
- Identify opportunities to improve efficiency through internal resources, partnerships and technology.

THE IDEAL CANDIDATE WILL HAVE:

Technical marketing competence is necessary, but not sufficient. We are looking for someone who will materially raise the ambition and performance of the business — not simply manage the function effectively.  

Experience & Capabilities:

• A track record of owning and materially growing a demand, revenue, or enrolment number — ideally in a fast-growth, competitive, or resource-constrained environment. 
• Experience building or significantly scaling a marketing function, not only optimizing an established one. 
• Strong command of performance marketing, brand, and analytics, with the ability to move fluidly between strategy and hands-on execution. 
• Comfortable operating within a global parent company while retaining full ownership of a regional growth outcome. 

Mindset & Working Style:

• Entrepreneurial — treats the business like their own, is energized by building rather than maintaining, and finds a way around constraints instead of citing them. 
• High ownership and accountability — doesn't wait to be told what to do; proactively closes gaps and owns outcomes, good and bad. 
• Operates with pace and urgency — moves quickly, decides with imperfect information, and iterates rather than over-planning. 
• Executive presence — credible with the CEO, CMO, and board-level stakeholders; able to influence and challenge, not just execute. 
• A growth leader, not just a marketing specialist — as comfortable discussing unit economics, sales alignment, and commercial trade-offs as brand and campaigns. 

SAFEGUARDING STATEMENT:

Inspired Education Group is committed to safeguarding and promoting the welfare of children and young people and expects all staff, volunteers and other third parties to share this commitment. Safer recruitment practices and pre-employment background checks will be undertaken before any appointment is confirmed.

SCHOOL APPLICATION FORM:

Please download and complete our Inspired Application Form and submit alongside your CV.

Head_of_Growth_&_Marketing_USPA.docx 
Inspired Non-Teaching Application Form