Head of Growth & Demand Generation

Position Title: Head of Growth & Demand Generation

Location: This position is remote and based in the United States. Candidates must be authorized to work in the U.S. Although remote, the role requires residency within the U.S. and includes domestic travel as well as occasional international travel.

Join social.plus!

social.plus is on a mission to help brands and creators own their communities instead of renting them on third-party social platforms. As engagement on traditional social media declines and algorithms become more unpredictable, social.plus empowers enterprises to build curated digital communities directly within their own apps, driving higher engagement, retention, and lifetime value.

For consumer apps, engagement is everything. social.plus is designed to help brands keep users inside their ecosystem rather than losing them to external platforms. By embedding community features within an app, brands can foster deeper interactions, increase user retention, and unlock new monetization opportunities.

Role summary

We are hiring a Head of Growth & Demand Generation to own and scale non-paid and hybrid pipeline creation post-Series A. This role is responsible for turning brand, content, events, partnerships, PR, and community-led initiatives into measurable, repeatable revenue pipeline.

You will lead all growth initiatives outside of paid acquisition and classic inbound, working closely with the VP of Marketing (who owns paid, inbound, funnel infrastructure, and product marketing) and Sales leadership.

This is a senior individual-contributor plus team-builder role with full ownership of strategy and execution. While reporting operationally to the VP of Marketing, the role operates with a high degree of autonomy, including ownership of a dedicated growth budget and decision-making authority across initiatives.

Reporting line

Reports operationally to the VP of Marketing. Works very closely with the CEO and Sales leadership on strategic priorities, budget allocation, and pipeline outcomes.

Core mandate

Increase qualified pipeline and deal velocity through creative, scalable demand generation initiatives. Success is measured on pipeline impact and revenue contribution, not activity volume.

Responsibilities

Growth & Demand Strategy

Own the strategy for non-paid and hybrid demand generation with a clear focus on pipeline creation. Design and execute scalable growth plays across events, partnerships, social and thought leadership, webinars, roundtables, community-led initiatives, and earned media. Identify, test, and scale new channels and formats beyond traditional SaaS playbooks.

Events & Field Marketing

Own the full events strategy including tier-1, tier-2, owned, and partner-led initiatives. Shift execution away from booth-led tactics toward deal-driven, meeting-first event motions. Define and track clear ROI frameworks per event, including pipeline targets, meetings booked, and conversion rates.

Partnerships & Ecosystem

Build and manage a portfolio of revenue-relevant partnerships. Design repeatable co-marketing and co-selling motions with partners. Work closely with Sales to activate partners into real opportunities.

Content, Social & Narrative

Own executive, brand, and product narratives across social and community channels. Drive content and social strategies that support sales conversations rather than vanity metrics. Elevate founder and executive presence where relevant without requiring constant CEO involvement.

PR & Earned Media

Define and execute a PR and earned media strategy, either in-house or via agencies. Own messaging, story angles, and editorial calendar, ensuring alignment with growth moments and sales priorities.

Team Leadership & Execution

Lead and grow the demand generation team over time. Set clear goals, prioritization, and operating cadence. Reduce dependency on the CEO for ideation, validation, and execution.

Cross-functional collaboration

Collaborate closely with the VP of Marketing on attribution, funnel impact, and measurement. Partner with Sales on ICP focus, account-based motions, and deal acceleration. Align with the CEO on strategic narrative and major growth bets, not execution.

What success looks like (12–18 months)

Non-paid and hybrid channels become a material source of qualified pipeline. Events, partnerships, content, and PR are clearly tied to revenue outcomes. The CEO is no longer directly involved in growth execution. The growth engine is predictable, repeatable, and scalable.

Ideal profile

• At least 5 years of experience in B2B SaaS growth, demand generation, field marketing, or ecosystem-led growth.
• Experience in fast-scaling B2B companies, ideally in Series A to C environments, with exposure to rapid growth phases.
• Proven track record of generating pipelines through non-paid or hybrid channels, selling to similar ICPs.
• Strong strategic thinker with a high execution bias.
• Comfortable being measured on revenue outcomes.
• Able to balance creativity with commercial discipline.

What’s in it for you:

🚀 Be part of a category-defining company: We’re changing how brands build communities.

🎨Total creative freedom: Bring wild marketing ideas to life with a team that supports experimentation.

🌍 Global, remote-first culture: Work with top talent across different countries.

🛡️Private Health Insurance (Medical & Dental): Your insurance plan includes dental care 🦷, so your smile is covered too!

🧠 Mental Health Support: Take care of your mind 🧘 with an allowance to reimburse therapy sessions up to a certain limit. Your mental health matters!

🏀🎾Company-Sponsored Sports Sessions: We support your physical wellbeing by covering sports or fitness sessions of your choice — because staying active should fit your lifestyle, not a one-size-fits-all programme. 🏃

🧘 Well-being Allowance: Rest and recovery are just as important as performance. You will receive a wellbeing allowance for approved therapeutic and recovery treatments that support their physical health and relaxation.

social.plus is an equal opportunity employer and welcomes applications from all qualified individuals regardless of ethnicity, sex, disability, religion/belief, sexual orientation or age.