Head of Growth

This role is a hands-on growth leadership position with full ownership of the entire customer acquisition and conversion funnel across six markets. The person is responsible for designing and optimizing every stage of the customer journey—from awareness and trust-building to conversion and retention—while driving performance through data-driven experimentation, conversion rate optimization, paid media management, growth modeling, creative analytics, and UGC strategies. Success requires deep expertise in Meta advertising, forecasting CAC and LTV, scaling winning creatives, and adapting growth tactics to different markets and maturity stages. Rather than managing agencies, the role focuses on personally executing and scaling growth initiatives, with direct accountability for business results and revenue growth

 
Location:  LATAM 100% Remote. Working hours are based on the US Central Time Zone.

About the Company:

Abstra is a fast-growing, Nearshore Tech Talent services company, providing top Latin American tech talent to U.S. companies and beyond. Founded by U.S.-bred engineers with over 15 years of experience, Abstra specializes in sourcing skilled professionals across a wide range of technologies to meet our clients’ needs, driving innovation and efficiency.

Key Responsibilities:

• Experience owning growth targets in a B2C subscription, membership, or recurring-revenue business, ideally in health, wellness, fitness, or another trust-based category.
• Experience scaling acquisition and revenue growth across multiple international markets, including localization, currency, and privacy/compliance considerations.
• Hands-on expertise with Meta Ads Manager, including campaign structure, bidding, creative testing, and performance optimization.
• Hands-on experience with Google Tag Manager, coding, marketing automation, and building AI agents or workflow automations.
• Experience building growth models and forecasts, including CAC, LTV, payback periods, channel mix, and revenue scenarios.
• Experience running creator, influencer, or UGC programs that generated high-performing paid media creative.
• Strong understanding of creative analytics, including hook rate, hold rate, CTR, engagement, and conversion performance.
• Experience working in Seed or Series A startup environments with lean teams and budgets.
• Experience implementing GDPR-compliant acquisition strategies, including consent-first funnels, first-party data, and server-side tracking.
• Fluency in Spanish (required).
• Understanding of European market dynamics, including payment preferences, privacy expectations, platform behavior, and localized messaging.

What you'll work with

• Analytics and attribution: GA4, GTM, Meta CAPI, Triple Whale
  
• Creative analytics: Motion, Superscale
  
• AI tooling: Claude, Replit, and a growing agentic stack. We expect you to use AI as leverage daily
  
• Lifecycle: Customer.io
  
• CRM and support: Central (tryCentral), Zendesk, Attio, or similar
  
• Web: Webflow, localized per market
  
• Payments: Stripe
  
• Ads: Meta as the core engine, plus Google Ads, TikTok, Reddit, and
• Snapchat, with room to expand channels you make the case for
• We're an AI-forward team. Our stack is wired into agentic workflows, and we expect you to use leverage, not headcount, as the default answer.

What We Offer:

• Flexible working hours and remote work options.
• Opportunities for professional growth and development.
• A collaborative and inclusive work environment.
• The chance to work on impactful projects with a talented team.
• Excellent compensation in USD.
• Hardware and software setup (mandatory).