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AI Summary
Build and manage the full demand generation engine, including inbound, outbound, and ABM strategies to drive pipeline growth. Own the marketing tech stack and partner with Sales to align on ICP and messaging for enterprise buyers.
We are Infrrd - Enterprise AI company that uses AI and Machine Learning to help our customer automate human tasks. We're at an exciting inflection point: the product is proven, enterprise customers are live, and we're ready to scale pipeline aggressively.
The Role We're hiring our first dedicated Head of Demand Generation to build and own the DG functions. You'll work directly with the leadership, with full ownership of pipeline strategy, programs, and execution.
What You'll Own
- Build and run the full demand gen engine — inbound, outbound-assist, ABM, field, and digital
- Define and execute integrated campaign strategies targeting enterprise buyers in document-intensive industries
- Own the pipeline number — MQLs, SQLs, pipeline contribution, and revenue influence
- Build and manage the marketing tech stack (CRM, MAP, intent data, analytics)
- Partner closely with Sales to align on ICP, messaging, and pipeline quality
What We're Looking For
- 10+ years in B2B demand generation, with at least 4 years at the Head level
- Experience building DG from scratch or near-scratch at a growth-stage company
- Proven track record of driving measurable pipeline and revenue growth.
- Experience marketing to enterprise buyers and complex sales cycles.
- Hands-on with marketing automation(HubSpot)
- Strong analytical mindset — you run on data, not gut feel
- Experience in AI, SaaS, IDP, or document automation is a big plus
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