HCP Activator

 Posted a day ago
     
2-5 years experience
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AI Summary

Plan and execute marketing activities and events targeted at healthcare professionals to drive brand awareness and engagement. Coordinate with cross-functional teams and remote leaders to align strategies and measure campaign performance against KPIs.

You’ve built experience, now use it where bold ideas meet real impact. At Opella, we’re challenging how self-care works for millions of people and need leaders and experts ready to shape what’s next. As an HCP Activator, you’ll bring your skill, your curiosity and your drive to make health simpler, smarter and more human.

About the job:

The HCP Engagement Activator is responsible for planning, coordinating, and executing marketing activities and events targeted at healthcare professionals (HCPs). This role plays a key part in driving brand awareness, fostering relationships with key stakeholders, and ensuring meaningful engagement with the medical community. The position requires strong organizational skills, attention to detail, and the ability to manage multiple projects in a fast-paced environment.

The ideal candidate is also comfortable working in a remote, cross-functional environment and able to effectively collaborate with regional and global leaders across different time zones.

Main responsibilities:

  • Plan, organize, and execute HCP-facing events (congresses, workshops, webinars, roundtables, product launches, etc.)
  • Collaborate with internal teams (Sales, Medical Affairs, Compliance, etc.) to align event strategies with business goals
  • Coordinate effectively with remote leaders and cross-border teams to ensure alignment of strategic objectives
  • Manage logistics, vendor coordination, and budget tracking for all HCP engagement activities
  • Ensure compliance with industry regulations and internal policies related to HCP interactions
  • Develop and execute omnichannel campaigns to support event participation and post-event follow-up
  • Measure, track, and report end-to-end performance of all HCP campaigns—benchmarking results against campaign objectives (Rx, market share, channel-level KPIs and engagement metrics) and deliver actionable insights and recommendations to optimize impact.
  • Support the development of marketing materials and content for HCP engagement
  • Act as a brand ambassador during HCP interactions, representing the company professionally and ethically

About you:

  • Experience: 3+ years of experience in marketing, event coordination, or HCP engagement, preferably within the pharmaceutical, healthcare, or medical device industries.
    • Customer Experience Management
    • Marketing Analytics & Customer Insights
    • Digital Marketing
    • Close Up, IQVIA knowledge

  • Skills: Strong project management and organizational skills. Excellent communication and interpersonal abilities. Proven ability to collaborate effectively with remote leaders and multicultural teams across different time zones. Ability to manage multiple stakeholders and adapt to shifting priorities. Proficiency in Microsoft Office and digital marketing tools. Knowledge of compliance and regulatory requirements within the healthcare industry is a plus.
  • Education: Bachelor’s degree in marketing, Communications, Business Administration, or a related field.
  • Language: Fluent in English (written and spoken); additional language(s) are a plus.

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