GTM (Go To Market) Operations / Automation Specialist

ABOUT TURPAL

At Turpal, our mission is to empower travel companies to reach their full potential by providing them with the tools and expertise to seamlessly and scalably sell tours, activities, and attractions. We deliver this through our cutting-edge tech platform, offering access to thousands of global experiences, all supported by our deep industry and marketing knowledge.

ABOUT THE ROLE

As our GTM Operations / Automation Specialist, you will be the architect of our digital sales and marketing funnel. You will be responsible for identifying every manual bottleneck in our current Go-To-Market process and replacing it with a scalable, automated workflow. Your primary focus is to ensure that every lead captured (via webinars, ads, or partnerships) flows instantly into HubSpot: where it is enriched, scored, and assigned to the right team member without human intervention. This is a technical, execution-heavy role that reports to the Chief Business Officer.

WHAT YOU WILL BE DOING

• GTM Tech Stack Ownership: Build, own, and operate the company’s GTM technology stack to ensure seamless data flow.

• Hyper-automation: Leverage LLMs, virtual assistants, and workflow triggers to eliminate manual intervention across all GTM touchpoints.

• Infrastructure Setup: Establish and maintain high-performance GTM infrastructure (HubSpot, Clay, and Apollo automations).

• Outbound Systems: Design and execute repeatable outbound systems at scale, including cold email infrastructure (Smartleads or Instantly).

• Internal Tooling: Design, develop, and maintain internal-facing tools and agents for outbound personalization and qualification.

• Cross-functional Collaboration: Partner closely with Sales, Marketing, Customer Operations, and Engineering to test, iterate, and scale GTM experiments.

REQUIRED SKILLS & EXPERIENCE

MUST-HAVE:

• Education: A Bachelor’s degree in Business, Information Technology, or a related field.

• Experience: 3+ years of experience as a "GTM (Go To Market) Operations / Automation Specialist" (other job titles used: "Operations Automation Analyst", "GTM Engineer", "Automation Analyst", amontg others)

• AI & Systems Mindset: Strong knowledge of how AI and automation can be applied in business and GTM systems (workflow automation, summarization, routing, and scoring).

• Automation and process improvement obsession: you cannot perform a task, without your brain thiking "how could I do this process better through better tooling and automation?"

• Exposure to CRMs (Hubspot, Pipedrive, SalesForce, etc.)

• Modern GTM Stack: Proven experience with Clay for data enrichment and Apollo for prospecting.

• Automation Platforms: Hands-on experience with automation platforms such as n8n, Zapier, or Make.com.

• Business Acumen: A solid understanding of the B2B SaaS sales funnel and marketing lead-to-revenue processes.

• Communication: Excellent communication skills in English (mandatory).

• Startup Mindset: Comfortable operating in early-stage environments with limited structure and a focus on measurable results.

• Remote experience: Proven experience working effectively in a remote or distributed environment.

NICE-TO-HAVE:

• Technical Skill Set: Prior experience in software development or scripting (e.g., JavaScript or Python) to handle custom API integrations and data transformations.

• HubSpot Mastery: Advanced proficiency in HubSpot CRM, including Workflows, Sequences, and Reporting.

• Integration Expertise: Strong technical proficiency with REST APIs, webhooks, and modern data tooling.

• Professional fluency in Arabic.

To be considered for this role, please ensure to attach a file (under "cover letter") explaining in detail the projects you have participated in/led, related to the automation of operations and workflows.

BENEFITS

Enjoy a rewarding salary package (base + bonus).

Be part of a company revolutionizing a $250B+ market.

Access to ongoing learning and development initiatives.