Growth Marketing Manager – Shopify, Funnels, Community & AI Marketing

About Herbal Goodness

Herbal Goodness is an award-winning natural wellness company committed to helping people live healthier lives through premium herbal products. As an Inc. 1000 Fastest Growing Company, we are entering an exciting phase of growth across eCommerce, retail, Amazon, Walmart, TikTok Shop, and direct-to-consumer channels.

We're looking for an entrepreneurial, data-driven marketer who loves building brands, communities, and revenue—not just creating content.

Position Summary

We are seeking a highly driven Growth Marketing Manager who can own our digital marketing ecosystem from strategy through execution.

This is not a traditional social media role.

You will be responsible for growing our revenue through:

1. Shopify optimization
2. Email marketing
3. Funnels
4. Community building
5. Influencer partnerships
6. Webinar marketing
7. TikTok growth
8. AI-powered marketing automation

You should love analyzing data, testing new ideas, building systems, and constantly improving conversion rates.

Key Responsibilities

Shopify Website Management

Own and continuously improve our Shopify website.

Responsibilities include:

1. Updating products
2. Creating landing pages
3. Publishing blogs
4. Optimizing collections
5. Improving product pages
6. Creating promotional pages
7. Improving site navigation
8. Optimizing for conversions
9. Managing apps and integrations
10. Improving page speed and customer experience

Funnel Development & Conversion Optimization

Build high-converting sales funnels.

Examples include:

1. Webinar funnels
2. Lead generation funnels
3. Product launch funnels
4. Email capture funnels
5. Upsell funnels
6. Cross-sell funnels
7. Abandoned cart recovery
8. Landing pages

Constantly test:

1. Headlines
2. Offers
3. Pricing
4. CTA buttons
5. Lead magnets
6. Checkout flow

Goal:

Increase website conversion rate and revenue.

Email Marketing (Klaviyo)

Own all email marketing.

Responsibilities:

1. Campaign creation
2. Weekly newsletters
3. Promotional emails
4. Product launches
5. Customer education
6. Segmentation
7. Automation
8. Welcome series
9. Abandoned cart
10. Win-back campaigns
11. VIP campaigns
12. Webinar campaigns

Optimize:

1. Open rates
2. Click rates
3. Revenue per email
4. Customer lifetime value

Webinar Marketing

Own the complete webinar marketing process.

Responsibilities:

1. Registration pages
2. Confirmation emails
3. Reminder sequences
4. Facebook Lead Ads
5. Follow-up sequences
6. Sales emails
7. Webinar funnels
8. Conversion tracking

Goal:

Fill every webinar with qualified attendees.

Social Media Growth

Develop and execute our social media strategy.

Platforms include:

1. TikTok
2. Instagram
3. Facebook
4. YouTube
5. LinkedIn
6. Pinterest

Responsibilities:

1. Content planning
2. Scheduling
3. Community engagement
4. Analytics
5. Growth strategy

TikTok Growth Strategy

Lead our TikTok expansion.

Responsibilities include:

1. Content strategy
2. Trend research
3. TikTok Shop growth
4. Influencer collaborations
5. Live shopping campaigns
6. Viral content ideas
7. Creator partnerships

Goal:

Build a highly engaged TikTok community that drives sales.

Influencer Marketing

Develop and manage our influencer program.

Responsibilities:

1. Identify creators
2. Recruit influencers
3. Negotiate partnerships
4. Manage relationships
5. Track ROI
6. Affiliate program management
7. UGC acquisition
8. Ambassador program

Community Building

Grow and manage engaged customer communities.

Platforms include:

1. Facebook Groups
2. WhatsApp Communities
3. Email Community
4. VIP Customer Groups

Responsibilities:

1. Daily engagement
2. Educational content
3. Community events
4. Live sessions
5. Customer feedback
6. Referral programs

Goal:

Create loyal brand advocates.

AI Marketing

Leverage AI tools to increase marketing productivity.

Examples include:

1. ChatGPT
2. Claude
3. Gemini
4. Canva AI
5. Midjourney
6. CapCut AI
7. Descript
8. OpusClip

Use AI to:

1. Generate content
2. Write emails
3. Create videos
4. Analyze data
5. Build automations
6. Improve productivity

Analytics & Reporting

Track and improve KPIs including:

1. Revenue
2. ROAS
3. CAC
4. LTV
5. Website conversion rate
6. Email revenue
7. Webinar registrations
8. Funnel conversion
9. TikTok growth
10. Community engagement
11. Influencer ROI

Prepare weekly marketing dashboards and recommendations.

Qualifications

Required:

1. 5+ years in digital or growth marketing
2. Proven Shopify experience
3. Strong Klaviyo experience
4. Experience building sales funnels
5. Experience running webinars
6. Experience managing influencer campaigns
7. Experience growing online communities
8. Strong copywriting skills
9. Excellent analytical skills

Preferred:

1. Experience in health, wellness, supplements, or eCommerce
2. Experience with Meta Ads, Google Ads, and TikTok Ads
3. Experience with TikTok Shop
4. Experience with AI marketing tools
5. Familiarity with SEO, CRO, and GA4

Success Metrics (KPIs)

Within the first 6–12 months, the successful candidate will help achieve:

1. Increase Shopify revenue by at least 40%
2. Increase website conversion rate to 4%+
3. Grow Klaviyo email revenue to 30%+ of total online revenue
4. Achieve 40%+ average email open rate
5. Launch and optimize at least two webinars per month
6. Generate 500+ qualified webinar registrations per month
7. Build a Facebook community of 10,000+ engaged members
8. Grow WhatsApp communities to 2,500+ active members
9. Increase TikTok followers to 100,000+
10. Recruit 100+ active influencers and affiliates
11. Improve customer repeat purchase rate
12. Maintain weekly KPI reporting with actionable recommendations

Ideal Candidate

You are someone who:

1. Thinks like an entrepreneur
2. Loves data and testing
3. Takes ownership
4. Executes quickly
5. Learns continuously
6. Is creative and analytical
7. Communicates exceptionally well
8. Uses AI to work smarter
9. Is passionate about helping businesses grow

Why Join Herbal Goodness?

1. Be part of an Inc. 1000 Fastest Growing Company.
2. Help build a mission-driven wellness brand with global impact.
3. Work directly with the CEO on high-visibility growth initiatives.
4. Enjoy the freedom to innovate, experiment, and make a measurable impact.
5. Opportunity for performance bonuses and long-term career growth.

How to Apply

Please submit:

1. Your resume.
2. Links to Shopify stores you've managed.
3. Three marketing campaigns you're most proud of (include results).
4. Examples of email sequences or funnels you've built.
5. Examples of TikTok or social media accounts you've helped grow.
   
6. Your favorite AI marketing tools and how you've used them to improve marketing performance.

We are looking for someone who is passionate about growth, obsessed with results, and excited to build a world-class wellness brand. If that sounds like you, we'd love to hear from you!