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AI Summary
The Growth Marketing Manager is responsible for building and scaling a demand generation engine to drive qualified pipeline and business growth. This includes executing multi-channel campaigns, developing a content engine, and leveraging AI tools to optimize marketing workflows.
This is a remote position.
Role Title: Growth Marketing Manager (B2B Services)
Role Purpose:
The Growth Marketing Manager is responsible for building and scaling a demand generation engine to drive qualified pipeline and measurable business growth. This is a hands-on, execution-focused individual contributor role operating within a broader team, collaborating closely with sales, product, and leadership stakeholders while maintaining full ownership of marketing execution and outcomes.
Key Responsibilities:
1. Demand Generation & Campaign Execution
• Plan, launch, and optimize multi-channel campaigns (LinkedIn, email, light paid media)
• Support outbound sales efforts with targeted campaigns and messaging
• Execute lead generation initiatives for SMB and healthcare segments
• Rapidly test, iterate, and scale campaigns based on performance data
2. Content Engine Development
• Develop consistent content output (LinkedIn, email, website)
• Create high-impact assets: case studies, insights, industry POV content
• Maintain website content including campaign landing pages
• Repurpose content for multiple formats (ads, outbound messaging, email campaigns)
• Develop sales enablement materials such as one-pagers, presentations, flyers
3. AI-Enabled Marketing Execution
• Leverage AI tools to accelerate content creation, campaign execution, and reporting
• Build scalable, repeatable workflows for marketing processes
• Continuously explore new AI and automation tools to enhance efficiency and effectiveness
4. Marketing–Sales Alignment
• Partner with sales and product teams to align campaigns with revenue priorities
• Improve outbound conversion through enhanced messaging and content
• Contribute to pipeline growth through high-quality lead generation and engagement
5. Performance Tracking & Optimization
• Track key metrics: leads generated, campaign performance, pipeline contribution
• Continuously optimize campaigns based on insights and data
• Drive measurable improvements in marketing efficiency and output
Success Measures (First 6 Months)
• Launch 3–5 scalable, repeatable campaigns
• Establish consistent weekly content cadence (LinkedIn + email)
• Achieve measurable increase in qualified leads per month
• Demonstrate clear contribution to pipeline growth
Experience & Qualifications Required:
• 5+ years in B2B marketing, demand generation, or growth marketing
• Experience with LinkedIn marketing and B2B content creation
• Familiarity with email marketing and light paid media (LinkedIn, Meta)
• Hands-on experience managing website content and landing pages
• Strong execution mindset with the ability to launch and iterate quickly
• Practical experience using AI tools to enhance marketing productivity
Preferred:
• Experience supporting outbound sales teams
• Experience in professional services (finance, accounting, healthcare)
• Familiarity with CRM platforms (HubSpot, Zoho, etc.)
Location:
Open to candidates across Pakistan: Islamabad, Karachi, Lahore
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